Hi folks,
After a couple of days to brainstorm feasibility of several projects I had in mind, I have made my choice and I think I'm ready to move forward.
1.) The Key, the Business
My goal is to help people working in a specific niche. I want to make them gain time and increase their productivity.
Quick CENTS analysis:
NEED: I work in this niche so this allowed me to directly determine there is potential (also discussed about that with some colleagues).
CONTROL: I will design the products myself. I will use my own website as the main sales channel and I could use some third-party websites as alternative channels. Products are planned to be digital only, so no logistics to expect.
SCALE: my niche has several sublevels so I can extend the reach of my business over time. In the end I'm targeting dozens/hundreds of thousands of employees and even companies themselves.
TIME: product design/creation will take time for sure, once this is done it will sell by itself. At some point I may also consider a paid newsletter to generate an extra bonus of passive income (not my priority atm, it will require credibility).
ENTRY: I have several years of experience in this niche and my current job is still linked to it. I know from my colleagues, customers and hierarchy that I'm good and/or better than average in my domain. Some of the products may be already available at various places, but I plan to improve them and also to provide all of them through a single channel.
Overall this project is rated B+ on GradeMyBusinessIdea. I think it could be upgraded to A on the long term.
2.) Skills I need to learn / What I will create
It's quite simple here, I need to:
- Design the products
- Sell the products
- Advertise them / Gain visibility
Designing the products will require various softwares. I'm already familiar with some of them. Some will require training/courses.
Selling the products will be done through my own website. I will use a CMS like WordPress to quickly set up a decent Ecommerce website. This will be more than enough to start. I have already started to learn how to do it.
Advertising and global internet awareness will be achieved through usual ways (social medias, SEO, etc.). I also plan to be very active of a few social media which are well suited for my niche. In fact I'm already quite active on them but I want to improve that.
Also currently reading a lot of books related to this project : MJ's books, marketing, copywriting, SEO, etc. Anything that can help me.
3.) The Roadmap
I'm still working on it. Short term objectives are already determined:
- Getting a few products ready.
- Getting the website ready.
- Advertising and selling as soon as possible.
On the long term, I still need to think about:
- Which products may come in a second time.
- Publishing a paid newsletter if there is potential.
- Coaching/Courses if I become really successful.
----------
I will use this thread to keep you guys updated and to track my journey.
For the rest of the current week, I will work on designing a clear roadmap with milestones for each week/month. It's hard to aim a specific income at this stage, but I will consider myself very happy if I gain 5k€ per month by the end of 2023.
I will post in a couple of days a more accurate version of my roadmap. Happy to discuss with you until then.
After a couple of days to brainstorm feasibility of several projects I had in mind, I have made my choice and I think I'm ready to move forward.
1.) The Key, the Business
My goal is to help people working in a specific niche. I want to make them gain time and increase their productivity.
Quick CENTS analysis:
NEED: I work in this niche so this allowed me to directly determine there is potential (also discussed about that with some colleagues).
CONTROL: I will design the products myself. I will use my own website as the main sales channel and I could use some third-party websites as alternative channels. Products are planned to be digital only, so no logistics to expect.
SCALE: my niche has several sublevels so I can extend the reach of my business over time. In the end I'm targeting dozens/hundreds of thousands of employees and even companies themselves.
TIME: product design/creation will take time for sure, once this is done it will sell by itself. At some point I may also consider a paid newsletter to generate an extra bonus of passive income (not my priority atm, it will require credibility).
ENTRY: I have several years of experience in this niche and my current job is still linked to it. I know from my colleagues, customers and hierarchy that I'm good and/or better than average in my domain. Some of the products may be already available at various places, but I plan to improve them and also to provide all of them through a single channel.
Overall this project is rated B+ on GradeMyBusinessIdea. I think it could be upgraded to A on the long term.
2.) Skills I need to learn / What I will create
It's quite simple here, I need to:
- Design the products
- Sell the products
- Advertise them / Gain visibility
Designing the products will require various softwares. I'm already familiar with some of them. Some will require training/courses.
Selling the products will be done through my own website. I will use a CMS like WordPress to quickly set up a decent Ecommerce website. This will be more than enough to start. I have already started to learn how to do it.
Advertising and global internet awareness will be achieved through usual ways (social medias, SEO, etc.). I also plan to be very active of a few social media which are well suited for my niche. In fact I'm already quite active on them but I want to improve that.
Also currently reading a lot of books related to this project : MJ's books, marketing, copywriting, SEO, etc. Anything that can help me.
3.) The Roadmap
I'm still working on it. Short term objectives are already determined:
- Getting a few products ready.
- Getting the website ready.
- Advertising and selling as soon as possible.
On the long term, I still need to think about:
- Which products may come in a second time.
- Publishing a paid newsletter if there is potential.
- Coaching/Courses if I become really successful.
----------
I will use this thread to keep you guys updated and to track my journey.
For the rest of the current week, I will work on designing a clear roadmap with milestones for each week/month. It's hard to aim a specific income at this stage, but I will consider myself very happy if I gain 5k€ per month by the end of 2023.
I will post in a couple of days a more accurate version of my roadmap. Happy to discuss with you until then.
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