The Entrepreneur Forum | Startups | Entrepreneurship | Starting a Business | Motivation | Success

General (And More Specific) Business Skills Directory

Remove ads while supporting the Unscripted philosophy...become an INSIDER.

VentureVoyager

Bronze Contributor
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Aug 19, 2017
139
277
177
31
Bali
I've been looking for a similiar topic on the forum and surprisingly couldn't find one.

I feel like so many people fail in business only because they lack the most important business skills. They have good product, good idea, but the execution sucks because they don't have the basic skills. Or maybe have not sufficiently developed them - for example, their understanding of "marketing" was very shallow or outdated ("yeah I tried the marketing thing, I created an instagram account and I have a mailing list - didn't work!!!)".

I'm talking the kind of general (and also more specific) crucial skills that once mastered set you for life - meaning that you will always be able to start a new business from scratch, anywhere in the world, in crises, in prosperity, both in bull and bear markets:

sales, marketing, copywriting, communication skills, branding, people management, time management, new skills acquisition etc.

When it comes to more specific stuff:
-FB Ads
-Google Ads
-Funnels etc.
-SEO
-(at least) basic web design
etc. (I'm not talking about very specific skillsets here, like python coding, more like the bread and butter of every entrepreneur).

I know that each of these fields is super-deep and also that "everything is available online dudeeeee".
But at the same time, we suffer from information oversupply.
These days everyone can start their youtube channel, or write a book, and it's getting harder and harder separating the wheat from the chaff. I'm getting more and more confused each and every year, as the information is plenty but also contradictive.
I also feel it's usually better to pay for a course that was recommended to us by someone successful, than to waste time browsing through 346 different blogs, forums and fb groups (oftentimes filled with noobs, toxic people and scammers) or random YT channels (well, the number of subscribers doesn't really tell us if somebody is good at their trade or not).

Personally, I've been doing the same business (KDP Publishing on Amazon) for 8 years now, and I often feel that I lost that time - In the sense that I ought to study way more marketing, copywriting, fb ads etc, which would now have resulted in higher confidence levels and ability to create new businesess way more easily.
But instead, I feel like I lack the most basic skills, because my business is super hermetic (you basically repeat the same steps again and again for years and "stack" your portfolio of books...).
I'm thinking to start a new venture and then it comes: "But I don't know crap about FB ads/SEO/marketing outside of amazon/etc etc)"

And I know - we should learn from doing and not overanalyze or wait until the mythical "I'm ready" comes - but anyway - constant learning is a must imo, especially in our rapidly changing times.

I hold that even if you want to hire people and outsource, it's still important to have some deep knowledge - imagine being green and hiring "marketers" while not knowing a thing about marketing, e.g seo, copywriting and web design. You could be sold a super crappy website, with a cheap and cheesy copy and not even know, and overpay (especially as a non-native speaker). That's only a quick example and maybe not the best one, but you feel me.

Hence, I was thinking to create a thread in which forum members would list the resources (be it books, courses, or even names of marketers/entrepreneurs worth studying) that helped
them immensely, have put them on a new track, gave them new ideas and specific skills that are transatable to all types of business (and oftentimes other life areas).
A topic to always go back to for learning reference.

TL/DR:

What general business skills are the most important according to you?

Where did you learn them? What's you "go to" learning place for new skills? The more specific the better. (E.g: Everybody knows that udemy exists, but how do you know if a course is good, or a total crap made for a quick buck? By the number of reviews/followers? Well, not really...)

What are the absolute classics that you think every aspiring and maybe also seasoned entrepreneur should go through?

If you were to start from scratch now in 2021, where would you go to learn and what skills would you begin with?
 

Don't like ads? Remove them while supporting the forum. Subscribe.

Empires

Silver Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Summit Attendee
Speedway Pass
Jan 12, 2016
281
702
298
25
Planet Earth
What general business skills are the most important according to you?
Leadership and strategy.

Where did you learn them? What's you "go to" learning place for new skills? The more specific the better. (E.g: Everybody knows that udemy exists, but how do you know if a course is good, or a total crap made for a quick buck? By the number of reviews/followers? Well, not really...)
Taking action. Just learn as you go. You will never know what you don't know. If you try to learn everything you might need to know you will probably end up forgetting most of it and never getting that good at any of it.

Learn what you need to to keep moving forward.

What are the absolute classics that you think every aspiring and maybe also seasoned entrepreneur should go through?
Leadership, marketing, sales.

If you were to start from scratch now in 2021, where would you go to learn and what skills would you begin with?
Don't waste time learning new skills. Just start taking action today. Go out and help somebody. Get your first sale, even if it is doing work for free. Get the ball rolling.
 

MTF

Never give up
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
May 1, 2011
4,093
20,644
4,304
What general business skills are the most important according to you?

The world's greatest entrepreneurs have only one world-class skill: vision. And you can argue that the rest can be done by other people. Even delegation skills can be delegated to someone else so you only have to find one right person to take care of the rest (while you direct them with your vision).

So in theory, you don't really have to learn that much. Instead, you need to learn how to find people who can help you accomplish what you want (read Who Not How for a good explanation).

Granted, this is particularly relevant for enterprise entrepreneurs like Richard Branson, Elon Musk, etc. If you don't aspire/don't have the network/resources/willingness to build a large corporation, you'll probably need to learn some skills to build your small business.

Which brings me to this point...

Where did you learn them? What's you "go to" learning place for new skills? The more specific the better. (E.g: Everybody knows that udemy exists, but how do you know if a course is good, or a total crap made for a quick buck? By the number of reviews/followers? Well, not really...)

I wanted to make a list of people for specific skills but then I realized I'd contribute to information overload. In the end, I think there's just ONE person who will teach you EVERYTHING you need to do to become a good entrepreneur.

That person is Jay Abraham. Whatever of his resources you'll study, it'll blow your mind, I guarantee it. I regularly re-read his stuff and actually this thread made me realize that I need to re-read his stuff yet again or maybe finally sign up for some of his paid programs.

Sign up for his free stuff here (there's a TON in there, just choose whatever is most interesting to you):

Here's a fun trailer showing some super-well known entrepreneurs who were coached by him:

View: https://www.youtube.com/watch?v=rnT3NT_iSns
 

Sponsored Offers

MARKETPLACE 7 Days To Freedom: From Wantrepreneur/Wage Slave To Freelancer
Was just going over the content with @Black_Dragon43 and something came up that probably won't...
  • Sticky
MARKETPLACE Fox Web School "Legend" Group Coaching Program 2021
@Fox It's same with me Did both quiz and application but as yet no automatic confirmation, just...
Introducing MJ's Personal Unscripted Network, Join Now for FREE!
If you are in IDEA mode, text "IDEA" to the above number. If you are in LAUNCH/START mode, text...
  • Sticky
MARKETPLACE Lex DeVille's - Advanced Freelance Udemy Courses!
I have a long weekend off work.. bought your "Start a Freelance Business: Take Back Your...
MARKETPLACE Not sure how to start? This free book will teach you how to build a successful web design business
If there’s one thread I see repeated over and over again on the forum, it goes like this: “I...
  • Sticky
MARKETPLACE You Are One Call Away From Living Your Dream Life - LightHouse’s Accountability Program ⚡
Thanks for clearing that up. What do you recommend for those who are still in the process of...



Forum Sponsor

Over 100 Fastlane Students
More Details...

New Topics

Fastlane Insiders

View the forum AD FREE.
Private, unindexed content
Detailed process/execution threads
Monthly conference calls with doers
Ideas needing execution, more!

Join Fastlane Insiders.

Top Bottom