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but not by alot!
I just found this too interesting not to post. The numbers have been altered (because I didn't want to give away my revenue) but the percentages are accurate.
Here are the results from Feb 1-13 and Feb 14-26
Feb 1-13
Sales $100k. Sales from PPC $35000, cost $6700. ACOS 19%.
Average daily sales $7692.
From 2/19 to 3/2
Sales $88k. Sales from PPC $3000, cost $350. ACOS 11.5%.
Average daily sales $6769.
The reason there is $350 spent in PPC, is because I kept my banner ad running. I didn't want to shut that one down as it gets new customers.
So from Feb 1-13, 35% of my sales were from PPC. So when I turned off PPC on Feb 14, you would have expected my sales to be $65000 from Feb 14-26. However, instead of dropping 35%, they only dropped 12% to $88,000.
I actually profited more money without running PPC. Let's say my margins are 66%. So on the $100k, I made $100k - $6.7k - $66k = $27.3k. During the next 2 weeks, I made $88k - $350 - $58k = $29.6k.
There has to be a way for me to get more sales on top of these results. What if I turn on PPC but bid low? or totally change the keywords?
I mean if I am doing these numbers after PPC is turned off, shouldn't I be able to increase sales by 20%-30% of its current level when I turn it back on?
I just found this too interesting not to post. The numbers have been altered (because I didn't want to give away my revenue) but the percentages are accurate.
Here are the results from Feb 1-13 and Feb 14-26
Feb 1-13
Sales $100k. Sales from PPC $35000, cost $6700. ACOS 19%.
Average daily sales $7692.
From 2/19 to 3/2
Sales $88k. Sales from PPC $3000, cost $350. ACOS 11.5%.
Average daily sales $6769.
The reason there is $350 spent in PPC, is because I kept my banner ad running. I didn't want to shut that one down as it gets new customers.
So from Feb 1-13, 35% of my sales were from PPC. So when I turned off PPC on Feb 14, you would have expected my sales to be $65000 from Feb 14-26. However, instead of dropping 35%, they only dropped 12% to $88,000.
I actually profited more money without running PPC. Let's say my margins are 66%. So on the $100k, I made $100k - $6.7k - $66k = $27.3k. During the next 2 weeks, I made $88k - $350 - $58k = $29.6k.
There has to be a way for me to get more sales on top of these results. What if I turn on PPC but bid low? or totally change the keywords?
I mean if I am doing these numbers after PPC is turned off, shouldn't I be able to increase sales by 20%-30% of its current level when I turn it back on?
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