I have struggled for years in the Ecommerce space with building and scaling brands. I was never good at marketing, and have never had the budget to be able to pay an agency that knows what they're doing when it comes to ads in the social media, and google space. But there was always something I was good at, which was having a high return customer rate. While all my ecommerce brands have failed, I have been pondering on what my next venture would be. It hit me like a train, I was going to start an agency that helps ecommerce businesses significantly increase their return customer rate, as well as their AOV.
I know the Ecom space very well, I have a lot of experience, and I'll just study ecommerce sites for hours a day, while also studying ecommerce brands and reading books on them. Ecom is my passion, and what makes me really excited. So I figured I knew the space good enough to help out other businesses, turns out I was right.
I just recently launched this agency, and I only have one client so far, we agreed to only a retainer of $750 a month, as long as I could use them as a case study. Otherwise my retainer is 2k per month for the agency. After the onboarding call, I got to work, and completed the first campaign in a few days. We sent it out to 1,000 of their existing customers, and within a day, their return customer rate went from 3% to 7%, their AOV increased by 11%, and they saw a couple hundred people follow their Instagram page within the next couple of days(no way to track if that was from my campaign or not) but I hope it was. It has been 4 days since the campaign went out, and we have converted 323 people to go on my clients website and buy a new item, we were able to track this via the QR code, and discount link included on the creative. Their return customer rate is now sitting at about a 8.4%
This campaign brought in over 15K in sales for my client, and only cost them a little over $800 to run the campaign, I'm hoping we'll see more results trickle in from this campaign, but we're sending out a new campaign to 1000 more of their customers, with some slight modifications on the creative to see if I can get it to convert better. Guess we'll see how it goes.
My next steps are to get more clients, and learn more about marketing to increase the conversions on my campaigns. I need to build a sales process to do this, and get new clients coming in. I have asked my current client for referrals, and they gave me two businesses, so I'll reach out to them.
Return customers are what keep ecom businesses alive, so If I can bring good results to my clients, I know there's a demand for my business, and that I'll be able to scale it. My marketing strategy is unique, we're not sending out marketing emails that are getting lost in spam, or ignored. Consumers are blasted with hundreds of marketing emails a day, there had to be a new way to reach them to get results, and I think I figured it out.
I'll try my best to keep this thread updated, I struggle with being active on this forum, but I'm replacing this forum with time I used to spend scrolling social media, so I should be able to start being more helpful to you guys.
Be the change you want to be in the world,
I know the Ecom space very well, I have a lot of experience, and I'll just study ecommerce sites for hours a day, while also studying ecommerce brands and reading books on them. Ecom is my passion, and what makes me really excited. So I figured I knew the space good enough to help out other businesses, turns out I was right.
I just recently launched this agency, and I only have one client so far, we agreed to only a retainer of $750 a month, as long as I could use them as a case study. Otherwise my retainer is 2k per month for the agency. After the onboarding call, I got to work, and completed the first campaign in a few days. We sent it out to 1,000 of their existing customers, and within a day, their return customer rate went from 3% to 7%, their AOV increased by 11%, and they saw a couple hundred people follow their Instagram page within the next couple of days(no way to track if that was from my campaign or not) but I hope it was. It has been 4 days since the campaign went out, and we have converted 323 people to go on my clients website and buy a new item, we were able to track this via the QR code, and discount link included on the creative. Their return customer rate is now sitting at about a 8.4%
This campaign brought in over 15K in sales for my client, and only cost them a little over $800 to run the campaign, I'm hoping we'll see more results trickle in from this campaign, but we're sending out a new campaign to 1000 more of their customers, with some slight modifications on the creative to see if I can get it to convert better. Guess we'll see how it goes.
My next steps are to get more clients, and learn more about marketing to increase the conversions on my campaigns. I need to build a sales process to do this, and get new clients coming in. I have asked my current client for referrals, and they gave me two businesses, so I'll reach out to them.
Return customers are what keep ecom businesses alive, so If I can bring good results to my clients, I know there's a demand for my business, and that I'll be able to scale it. My marketing strategy is unique, we're not sending out marketing emails that are getting lost in spam, or ignored. Consumers are blasted with hundreds of marketing emails a day, there had to be a new way to reach them to get results, and I think I figured it out.
I'll try my best to keep this thread updated, I struggle with being active on this forum, but I'm replacing this forum with time I used to spend scrolling social media, so I should be able to start being more helpful to you guys.
Be the change you want to be in the world,
Dislike ads? Remove them and support the forum:
Subscribe to Fastlane Insiders.
