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I just looked these two sites up really quickly, and I wouldn't classify those as "market research".
Market research is reaching out to your CUSTOMERS or at least researching them, not some internet marketing gurus who just want to sell you their "keyword analysis tools".
Do you know the answer to these questions?
1. Who is most likely to buy your product? vs. Who do you think is most likely to buy your product? (or, if yours is just content, who is your audience?) I'd say a large majority of the internet, just like how people search for videos on youtube for hours on end simply because they have nothing else to do. I need that addiction factor...
2. Why would someone buy your product? See, right now I need traffic. I was hoping I could work off ads at first, but like I said in my other thread, with a lot of traffic I know that something will come to mind. I honestly had a plan, which was to charge a small subscription fee to get them in the featured spot on the main page a long with a bunch of other people who would be a part of this "Rotating Ad", so to speak, but that is starting to seem less and less workable.
3. What makes you different than your competitors? (Hint: The answer to this question is NOT "I don't have competitors") My website does not look like a typical link directory that you'd simply find ads on, it seems more welcoming and "REAL".
4. How many potential customers have you talked to personally about your service? What are they specifically looking for? What's most important to them? A ton, they told me it has no use to them. Simply because I do not get enough traffic, and it is not worth their time to be posting on it. (Sounds harsher when you read it over again).
5. Are you answering your own need by providing this service, or a need that you've specifically spotted? Yes, I constantly think of places to post my own content and can't without going through a tedious sign up process on 10 different forums, being hated on, on one for spamming, and having my threads deleted on the other.
Keyword analysis can be useful as a supplement to real market research, but a lot of times people can just get stuck in the "action faking" where they get stuck in research and analysis that doesn't actually help drive sales (which is what we all want, right?).
Hope that helps![]()
I gotta type this cause it says my message is too short 😀
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