This consumer data from Nielsen should help support existing ideas and generate new ones:
Financial Headwinds: How U.S. Households Are Dealing With Increased Costs of Living
"Financial headwinds are the new normal, and U.S. consumers are feeling the effects across the board. Whether it’s spiking food and gas prices, surging energy bills, mounting health care costs, higher payroll taxes, or all of the above, rising costs of living are putting the squeeze on everyone’s wallets.
So how do marketers approach a base of consumers that’s struggling to keep their heads above a rising tide? A key first step is gaining a solid understanding about how people are fighting the economic challenges. By comprehending specific consumer difficulties, marketers can design appropriate strategies and tactics to help consumers navigate rough economic waters."
Financial Headwinds: How U.S. Households Are Dealing With Increased Costs of Living
"Financial headwinds are the new normal, and U.S. consumers are feeling the effects across the board. Whether it’s spiking food and gas prices, surging energy bills, mounting health care costs, higher payroll taxes, or all of the above, rising costs of living are putting the squeeze on everyone’s wallets.
So how do marketers approach a base of consumers that’s struggling to keep their heads above a rising tide? A key first step is gaining a solid understanding about how people are fighting the economic challenges. By comprehending specific consumer difficulties, marketers can design appropriate strategies and tactics to help consumers navigate rough economic waters."
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