How to value a website for sale?

[Webpreneur123]

I am looking to sell a website that makes some money from mainly Adsense. I was wondering how you would value a content site that I feel is much more valuable than just simply the revenue it is currently generating.

 

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[MJ DeMarco]

Try finding past sales numbers.

Web properties usually go for 1-3X net earnings + owner benefit.

So if the property nets $50K a year, you're looking at a value of $50-$150K.

I would put it on the lower end since all the revenue comes from ONE source and clearly the property violates control. If Google penalizes the property (or algo changes) you could go from $50K/year to $10K.

Can you provide the some details/figures for the website?

People here would be happy to make guesstimates.

 

[Webpreneur123]

Can you provide the some details/figures for the website?

People here would be happy to make guesstimates.

The site has made about $1500 last year. I personally feel the site is worth significantly more than 3 times yearly earnings. It's a quality site, and it has a very strong RPM which has been very consistent over the years. The traffic has fallen quite a lot because of very strong neglect over the past few years. But it is the type of site that will recoup traffic and earnings very quickly provided it is updated regularly.

It has made a 10s of thousands of dollars (much of it profit) over the last few years.