Jonathan Hoch
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- Jan 17, 2019
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Businesses exist to solve problems, right?
If you have a product that you're dead set on pushing, you need to go backwards in the sales journey, like the game Jeopardy. You already know the answer, so what is the question?
In this case, you have the solution, and now you need to figure out the problem that your solution solves. The better you can pinpoint your problem, the more effective funnel you can build.
Since the goal of affiliate marketing is to get them to buy the offer AFTER going to your site, you're going to want to warm the lead up. The best way to do this, is by using the Hero's Journey.
In a nutshell it looks like this:
There is a hero who has a goal. They start working towards the goal. They have major setbacks. They overcome obstacles and then shit hits the fan. The situation is a do-or-die. They make a final push, using your product, and overcome the obstacles once and for all. Then life after the change is described, for the better.
So a way to present this on your site, would be to have a case study on how a person overcame a problem with a shocking/surprising/unheard of/brilliant/etc solution.
Showcase a person having frustration and discontent about a problem. Show them trying other solutions to have "close to success," only to have them fail. Then have them try your affiliate solution and have a slight setback again. But this time because they were trying to use your solution the same way as the old product. Show them having an epiphany moment where they use your solution in it's intended way, to gain great results and overcome the problem. Describe a fast forward in their life, a few months or year etc. and show how their way of life has been improved for the better. The person went to _(affiliate offer)_ and is now a lifelong customer.
_____________________
If you've ever been awake at 3am, this is how just about EVERY SINGLE INFOMERCIAL showcases their idiots with hilariously bad results. First they are idiots, then the solution gives them miraculous results. Reminds me of a video that I laugh way too hard at.
Now, to promote, you can keep what you're doing with sites like quora.
"What you're asking about actually sounds just like an article I read the other day. A woman was suffering from the same issue. She was having these issues: blah, blah, and blah. If I remember correctly, she's doing great now. Here's her story. Insert link."
_____________________
You can also use listicles (articles that are fleshed out lists) as a way of guiding people to your Hero's Journey case study.
"The little known 3 symptoms of _________ that you simply cannot ignore"
1. This symptom is a sign of that
2. This symptom is a sign of that
3. This symptom is a sign of that
Thankfully these things aren't as bad as you think. Here's a condition of someone's problem, obstacles that were overcome, and how they're now living life great.
"My mom just recently won the battle with _____. When we started doing research, there wasn't anything that helped us figure it out. There were pieces scattered here and there, but eventually we had enough information together that we were able to put together a battle plan. But it took us almost 4 months to compile everything. She's now more than just free from problem, she's thriving in the opposite!
Here's a conversion hack that I love to use. But dont use it everywhere, because it will lose its persuasive strength. At the end of what you type, add the following:
edit: wow, the responses I've gotten in my inbox are overwhelming. I've written an article to make it easier for others who were suffering from the same symptoms. Here's the link."
_____________________
tl;dr
To warm up the affiliate leads, hook them with the symptoms/conditions of the problem along with a curiosity tease. Once they're on the site, bring them through a Hero's Journey. At the end, send them off to the affiliate offer.
If you have a product that you're dead set on pushing, you need to go backwards in the sales journey, like the game Jeopardy. You already know the answer, so what is the question?
In this case, you have the solution, and now you need to figure out the problem that your solution solves. The better you can pinpoint your problem, the more effective funnel you can build.
Since the goal of affiliate marketing is to get them to buy the offer AFTER going to your site, you're going to want to warm the lead up. The best way to do this, is by using the Hero's Journey.
In a nutshell it looks like this:
There is a hero who has a goal. They start working towards the goal. They have major setbacks. They overcome obstacles and then shit hits the fan. The situation is a do-or-die. They make a final push, using your product, and overcome the obstacles once and for all. Then life after the change is described, for the better.
So a way to present this on your site, would be to have a case study on how a person overcame a problem with a shocking/surprising/unheard of/brilliant/etc solution.
Showcase a person having frustration and discontent about a problem. Show them trying other solutions to have "close to success," only to have them fail. Then have them try your affiliate solution and have a slight setback again. But this time because they were trying to use your solution the same way as the old product. Show them having an epiphany moment where they use your solution in it's intended way, to gain great results and overcome the problem. Describe a fast forward in their life, a few months or year etc. and show how their way of life has been improved for the better. The person went to _(affiliate offer)_ and is now a lifelong customer.
_____________________
If you've ever been awake at 3am, this is how just about EVERY SINGLE INFOMERCIAL showcases their idiots with hilariously bad results. First they are idiots, then the solution gives them miraculous results. Reminds me of a video that I laugh way too hard at.
Now, to promote, you can keep what you're doing with sites like quora.
"What you're asking about actually sounds just like an article I read the other day. A woman was suffering from the same issue. She was having these issues: blah, blah, and blah. If I remember correctly, she's doing great now. Here's her story. Insert link."
_____________________
You can also use listicles (articles that are fleshed out lists) as a way of guiding people to your Hero's Journey case study.
"The little known 3 symptoms of _________ that you simply cannot ignore"
1. This symptom is a sign of that
2. This symptom is a sign of that
3. This symptom is a sign of that
Thankfully these things aren't as bad as you think. Here's a condition of someone's problem, obstacles that were overcome, and how they're now living life great.
"My mom just recently won the battle with _____. When we started doing research, there wasn't anything that helped us figure it out. There were pieces scattered here and there, but eventually we had enough information together that we were able to put together a battle plan. But it took us almost 4 months to compile everything. She's now more than just free from problem, she's thriving in the opposite!
Here's a conversion hack that I love to use. But dont use it everywhere, because it will lose its persuasive strength. At the end of what you type, add the following:
edit: wow, the responses I've gotten in my inbox are overwhelming. I've written an article to make it easier for others who were suffering from the same symptoms. Here's the link."
_____________________
tl;dr
To warm up the affiliate leads, hook them with the symptoms/conditions of the problem along with a curiosity tease. Once they're on the site, bring them through a Hero's Journey. At the end, send them off to the affiliate offer.