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Hi all.
I came across this interesting article earlier, and decided to share it here.
It's written by Taylor Pearson, author of "The End of Jobs" (a good read, similar to Choose Yourself by James Altucher).
Here's the link: http://taylorpearson.me/luck/
It's a pretty long article, so here's a TLDR - focus on providing value to the minority of customers (the "Fat Tails") that account for the majority of your revenue. Essentially, the 80/20 rule. I'm sure most of you are familiar with this concept.
Another interesting part of this article was the authors suggestion to focus on both activities with an expected linear return and things that could potentially have a huge payoff.
The example given was spending some money on an Adwords campaign (considered the linear return), while also spending money to host a dinner for suitable candidates, with the potential upside of getting in contact with a future business partner.
Anyway, I hope someone here finds value in this.
I came across this interesting article earlier, and decided to share it here.
It's written by Taylor Pearson, author of "The End of Jobs" (a good read, similar to Choose Yourself by James Altucher).
Here's the link: http://taylorpearson.me/luck/
It's a pretty long article, so here's a TLDR - focus on providing value to the minority of customers (the "Fat Tails") that account for the majority of your revenue. Essentially, the 80/20 rule. I'm sure most of you are familiar with this concept.
Another interesting part of this article was the authors suggestion to focus on both activities with an expected linear return and things that could potentially have a huge payoff.
The example given was spending some money on an Adwords campaign (considered the linear return), while also spending money to host a dinner for suitable candidates, with the potential upside of getting in contact with a future business partner.
Anyway, I hope someone here finds value in this.
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