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MJ DeMarco
I followed the science; all I found was money.
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I want to say im not downing it... i had over 1000 emails from craigslist before starting something but again you have to understand whats going on and not be too optimistic if you get responses.
There are variations that need to be taken into account:
If i say im going to come to your house and clean your car for $1.... you will get hundreds of emails: A validation, but obviously useless
I will clean your car for $20 ... and you get a ton of responses: You validated Need for service in general, not useless, shows the market atleast somewhat wants the service
You leave a link to a mobile app in which you state: if you download it, you can put in your zip and have quotes from 20 local mobile detailing companies within 10 minutes who will show up to your door for $20..... If you get a ton of people who try to download this app by clicking a link.... THIS is a real validation you can use from craigslist
Thank you.
Craigslist is great for testing certain ideas without having to create a website, landing page, etc. The test I did had neither -- I just wanted to see if someone would respond to my written offers. Also, for it to be helpful, there needs to be a category that is relevant to your offer.
For example, if you're creating a website on co-ed recreational opportunities, you would post in "Activity Partners". The guy writing the book could post in Community, Volunteers, etc.
On the offer I mentioned in the interview, I was inundated with responses and I only posted in the PHX area, in the relevant category. If I wanted more, I would post in more areas. This simply validated one side of the two-sided market.
If CL doesn't have a good category for the post, then it probably wouldn't be the right venue.
In many respects, I find CL a decent test to run at no cost, just before you throw together a landing page and test further with Adwords/FB ad buys, websites, etc.
Would you just post in the "For Sale- Musical Instruments" section if you were trying to see if there was a demand for an instrument you invented?
If you created a musical instrument, yes, absolutely.
However, you have to frame your offer correctly ...
You just don't post
"Great musical WIDGET for sale, sounds like a cross between a violin and a harp - easy to learn, contact me for more info"
The above would gain no interest.
You have to frame the instrument to your most optimal buyer. Post great pictures. Maybe links to a sound bite. It's really marketing copy 101.
(Pay attention to the AMA "I've made millions" thread -- he repeated numerous times "ITS ALL ABOUT THE OFFER!")
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