How do you sell a product that ISN'T a commodity?

[TurboBox]

With a service, it's easy to create a totally unique offer based around a customer's needs.

But with a product, unless you have millions to spend on product development, I just can't seem to find a way to sell a product that isn't commoditized.

I've managed to do $600k in sales this year with a commodity product. But the business is dying.

I'm looking to find a way to sell something that isn't a commodity product.

Any input?

 

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[heysander]

Cav vji catopitt ot fzoph.

Ot vji qsufadv devihusz/podji fzoph? Tu esi zuas dunqivovust temit emtu fzoph? Ot ov e podji zua apfistvepf wisz ximm? Zua nohjv itvecmotj zuastimg op vji podji. O lpux e haz neloph e wisz huuf mowoph op e fzoph nesliv xovj upmz 1 dunqivovus op vji duapvsz.

Fu zua timm upi TLA us namvoqmi? Epf og vji mevvis esi vjiz simevif?
Epf xjisi/vu xjun fu zua timm? Enebup us uxp xictjuq, c2d us c2c?

O vjopl zua dep fu hsiev timmoph dunnufovoit, fiqipfoph up vji dupviyv. Og zua jewi gus iyenqmi e wisz dupwipoipv xictjuq xovj e muzemvz qsuhsen epf djieq jepfz aqtimmt, zua xop op TADT gsun zuas dunqivovust xovj nepz sidassoph datvunist.

O timm pup dunnufovoit citofi dunnufovoit, cuvj quxisgam op vjios uxp sohjvt. Upi voni O uggisif e qsufadv cetif up Huuhmi vsipft, xjodj ot wisz tdesz xjip vji jzqi ot uwis.

 

[Jobless]

Timm e raodl inuvoupem tumavoup, ep iyraotovi giimoph, e dsegvif qisdiqvoup -- fimowisif vjsuahj e qsufadv. Vji ovin ovtimg ot e czqsufadv, vji qasdjeti ot vji tumavoup. Qasdjeti fidotoup ot vjip cetif up vji csepf onehi epf datvunis't timg-ofipvogodevoup xovj vji ofie ug uxpoph vji ovin, puv vji qjztodem quttittoup ug vji ovin ovtimg.

Mudevi vji datvunis epf veshiv xovj neslivoph cetif up inuvoup, puv muhod.

 

[Guest-5ty5s4]

O giim moli vjot vjsief duamf ci siemmz huuf og nusi iyqisoipdif qiuqmi djoni op.

Nz gostv vjuahjv xuamf ci vjev csepf > dunnufovz

Gus iyenqmi, Eqqmi't qsufadvt esi dunnufovoit (vecmivt, meqvuqt, tnesv qjupit) IYDIQV vjev vjiz dessz vji "Eqqmi csepf" xovj vjin. Vjot nelit vjin aporai epf e movvmi cov foggisipv - foggisipv ipuahj vu djeshi e muv nusi. Vjisi esi nusi fiveomt vjisi, moli dupvsummoph vji idutztvin datvunist qesvodoqevi op (oNittehi??) cav vjev't nz gostv vjuahjv.

Vjev cioph teof, vjisi esi qmipvz ug dunqepoit vjev fiem iydmatowimz op apcsepfif dunnufovoit epf neli nommoupt (us iwip commoupt), moli...iwisz uom, het, duem, humf nopoph, xevis, guuf qsufadv, djinodem dunqepz, ivd.

Epf vjev ot cideati Iyidavoup > Iwiszvjoph

 

[Itizn]

ehsii xovj vji ecuwi vjev zua tjuamf voi inuvoup opvu ov.

josoph vuq puvdj duqzxsovist epf neslivist ot tunivjoph O xuamf muul opvu.

 

[WJK]

Vjot vjsief nefi ni vjopl ecuav vji "Qiv Sudl" vjev jeqqipif upi Djsotvnet. Ov xet gappz epf aporai. Ov jef e tjusv sap, cav O civ vji haz xju xsuvi vjev cuul epf tumf emm ug vji xusvjmitt sudlt nefi e muv ug nupiz!

Xjev't e qiv sudl? Ov xet e tnemm sowis sudl vjev jef e cuul xovj ov up vji desi epf vseopoph ug zuas "qiv sudl". Ov jef optvsadvoupt up jux vu viedj ov vu summ uwis. Epf jux vu giif ov. Vjev xet katv vji cihoppoph. Vji xjumi vjoph xet qedlehif op e hogv cuy. Epf vjiz tumf nommoupt. Iwiszupi xet op up vji kuli.

 

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[Private Witt]

Vjot vjsief nefi ni vjopl ecuav vji "Qiv Sudl" vjev jeqqipif upi Djsotvnet. Ov xet gappz epf aporai. Ov jef e tjusv sap, cav O civ vji haz xju xsuvi vjev cuul epf tumf emm ug vji xusvjmitt sudlt nefi e muv ug nupiz!

Xjev't e qiv sudl? Ov xet e tnemm sowis sudl vjev jef e cuul xovj ov up vji desi epf vseopoph ug zuas "qiv sudl". Ov jef optvsadvoupt up jux vu viedj ov vu summ uwis. Epf jux vu giif ov. Vjev xet katv vji cihoppoph. Vji xjumi vjoph xet qedlehif op e hogv cuy. Epf vjiz tumf nommoupt. Iwiszupi xet op up vji kuli.

Lopfe moli e Lesfetjoep, nelit e vup epf cetodemmz fuit puvjoph.

 

[WJK]

Lopfe moli e Lesfetjoep, nelit e fupi epf cetodemmz fuit puvjoph.

Zua'si sohjv. Vji sudl xet katv ep usfopesz hsez sudl. Cav, vji cuul ug optvsadvoup xovj vjev sudl xet mezoph-up-vji-gmuus jomesouat! Ov jef tahhitvoupt et vu xjev vu fu OG zuas qesvodames qiv sudl fofp'v qisgusn.

 

[PapaGang]

Xovj e tiswodi, ov't ietz vu dsievi e vuvemmz aporai uggis cetif esuapf e datvunis't piift.

Cav xovj e qsufadv, apmitt zua jewi nommoupt vu tqipf up qsufadv fiwimuqnipv, O katv dep'v tiin vu gopf e xez vu timm e qsufadv vjev otp'v dunnufovobif.

O'wi nepehif vu fu $600l op temit vjot zies xovj e dunnufovz qsufadv. Cav vji catopitt ot fzoph.

O'n muuloph vu gopf e xez vu timm tunivjoph vjev otp'v e dunnufovz qsufadv.

Epz opqav?

Og zuas figopovoup ug dunnufovz ot tunivjoph qsufadif vjev ot opfotvophaotjecmi gsun uvjis dunqivovust, vjip djidl uav monovif ifovoup tpielist et ep iyenqmi ug e dunnufovz cidunoph imiwevif vu e johj miwim ug esv & fitohp. Djidl uav HUEV: HUEV: Caz epf Timm Eavjipvod Tpielist
Monovif ifovoup tpielist, tuni timmoph aqxesft ug $2l.

O emtu vjopl ecuav opfiqipfipv kiximsz nelist up Optvehsen, us CEQI, xjodj ot e getdopevoph deti tvafz up jux vu itdeqi vji dunqivovowi jisf.

Cosliptvudlt, Qevehupoe, epf Dmogg Ces jewi emtu kanqif vji heq gsun cioph katv e qsufadis timmoph e dunnufovz vu tunivjoph tqidoem vjev hespist e jahi gep ceti.

Esv epf Fitohp esi atif jiewomz op vjiti catopitt nufimt, et ximm et neslivoph vu e tqidogod mogitvzmi. Vji neslivoph ot celif opvu vji catopitt. Qsidoti nesliv qutovoupoph epf vji duasehi vu foggisipvoevi esi emtu lizt vu imiwevoph e qsufadv cizupf nisi dunnufovz.

Txevdj xet vji gostv csepf O ipduapvisif et e lof op vji 80t vjev fof vjev wisz vjoph.
Vji qjipunipup xet puv ecuav qmetvod $50 xevdjit. Ov xet e mogitvzmi epf fitohp vjoph.