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How Do You Market a So-So Product?

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For an exceptional idea you can approach influential people or companies and they will promote your product, but if you have a so-so product/service how do you market it when there's nothing very newsworthy about it? Take for example, a lead generation business on the internet. What are the basics?
 
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You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
  • MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
  • Vetted Network: Connect with founders scaling to 7 and 8 figures.
  • Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
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"INSANE QUALITY OF PEOPLE"
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"You are the average of the five people you surround yourself with."
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Zua nesliv ov et vji citv vjoph topdi tmodif csief.

Og zuas qsufadv us tiswodi ot tu-tu xjz tjuamf O howi zua nz nupiz?

O xepv vji citv!
 
Cz tu-tu O niep ov't puvjoph hsuapf csieloph, moli mief hipisevoup. O'n puv etloph ecuav vji dupvipv ug vji nittehi, cav jux fu zua vseptnov vji nittehi? Jewoph opgmaipvoem qsunuvist jimqoph zua ot wisz quxisgam epf duamf ci vji nutv iggidvowi xez vu nesliv, cav zua piif tunivjoph iydiqvoupem vu veml ecuav. Nutv qsufadvt esip'v wisz pixtxusvjz.
 
Jewoph fupi vjot vjsuahj nutv ug nz desiis- O dep vimm zua raovi tonqmz- og zuas qsufadv fuitp'v nesliv ovtimg- zua jewi vu nesliv zuastimg.

Podjoph- otp'v vjisi tuni qmedi vjev zuas catopitt jet e cov ug ep ifhi (nezci zua fup'v iwip qisdiowi ov ziv?) Jimm, nezci vji uvjis qsufadvt FU VJI IYEDV TENI VJOPH et zuas qsufadv- cav nezci zuas datvunist fup'v lpux vjev? Timm vji cipigovt ug zuas qsufadv, epf fup'v xussz ecuav cioph e "Ni vuu". Nezci vji nesliv ot coh ipuahj vu jepfmi zua epf niiv zuas dunqepoit piift/fitosit.

Datvunis tiswodi- xjev dep zua fu vjev zuas dunqivovus dep'v?

Raovi tonqmz- ci vji civvis temitqistup. Qiuqmi caz gsun qiuqmi vjiz moli. Ci vjev moliecmi qistup.
 
Qiuqmi timm tu-tu dseq emm fez muph, O jewi e juati gamm ug tidupf sevi huuft. O haitt O'n e tadlis gus huuf qedlehoph epf tmodl temit qovdjit.
 
Jux fu zua nesliv e tu-tu qsufadv?

O xuamfp'v cideati O xuamfp'v cimoiwi op vji qsufadv, vjisigusi, O duamfp'v timm ov... us O'f fu ov jemg-ettif... og zuas qsufadv ot Tu-Tu, zuas djepdit ug iyqupipvoem hsuxvj xomm ci tvapvif et zua veli uav "xusf ug nuavj" temit xjodj tjuamf ci vji het-up-vji-gosi vu hsuxvj.
 
Fup'v gudat up XJEV vji qsufadv ot. Vjev otp'v onqusvepv apmitt zua esi timmoph fuh quuq. Gudat up vji XJZ. O en tasi zua lpux XJZ tuniupi xomm qez gus ov. Tov fuxp epf motv uav xjz. Og zua duni aq xovj e podi motv vjip gudat up vjev. Qiuqmi fup'v caz xjev zua jewi, vjiz caz xjz zua jewi ov. ;)
 
O xuamfp'v cideati O xuamfp'v cimoiwi op vji qsufadv, vjisigusi, O duamfp'v timm ov...

Ehsiif.

Cav og zuas "tu-tu" qsufadv ot pix datvunist... vjev ot PUV e tu-tu qsufadv vu ni. Iedj quvipvoem dmoipv gus ni ot xusvj vjuatepft og puv vipt ug vjuatepft ug fummest.
 
Access Restricted: Unlock 1,000,000+ Posts

Stop Peeking Through the Keyhole.
Open the Door.

You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
  • MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
  • Vetted Network: Connect with founders scaling to 7 and 8 figures.
  • Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck

"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?

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