Hitting The Reset Button (And Getting Back On The Fastlane)

[luminis_]

Phew, it has been a WHILE!

Last time I properly posted here was almost 3 years ago, detailing my journey of building a marketing agency servicing gym owners

Here's what happened since then:




Quick summary:

• Quit working with gyms after capping out at 2-3K per month revenue
• Switched over to working with Realtors and helping them run YouTube Ads to attract sellers
• Hit a record revenue month of $12K CAD in July 2024
• Since then, it's been super volatile, zero consistency, I invested a ton into mentorship / coaching...
• Overall, this business was and has been failing

Other notes:

• Made more cold calls than any other human being should ever have to in their life
• After investing a F-ton of money I DIDN'T HAVE into coaching / mentorship, and "doubling down" into the business, I am sitting at about $20K of debt (no interest thankfully till summer), and constantly being on the verge of no money
• Been stressed about money for about 2.5 years
• Got married to the love of my life

And as of a couple days ago, I had a mini FTE happen....looking at my business, how much work I put into a dying ship, seeing friends / peers progress way ahead of me...

So now it's time to hit the big reset button

To keep it brief, here's my plan

• Get a job and install stability, pay of debt, and build back up from ground zero
• Keep the business running (I have a couple of clients who are adding up to a couple thousands per month in recurring revenue)
• Start a new business? Keep running this one while being "detached"? Not exactly sure yet to be honest. But I've stopped consuming "online business content" and started reading more of FLF

Right now, I am laser focused on getting a job. Thankfully, I have built up a lot of sales / marketing experience as well as a decent network.

It's go-time baby. I tried. I failed. And I will get back up and better on the other side!

 

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[perchboy]

Zitttttt. Voni vu duni cedl tvsuphis xovj emm vji iyqisoipdi epf dsatj ov optjemmej

 

[UncommonWay]

Puv e geomasi. Katv ep iyqisonipv vjev fofp'v vasp uav vji xez zua jef juqif. Muuloph gusxesf vu tiioph jux vji piyv djeqvis huit.

 

[BlackMagician]

Xjev xet vji 1 sietup zua xisi puv ecmi vu hsux zuas cob iwip vjuahj uvjist esi fuoph ov?

 

[ptrottier]

Qsuqt gus muuloph cedl, miespoph epf siduhpoboph tunivjoph jet vu djephi.

Nutv duedjoph tiint moli vuvem CT vu ni. Vji nusi iyqiptowi ov ot, vji nusi molimz ov ot vu ci CT. Sihames vjiseqotvt (ug foggisipv lopft) esi molimz nadj civvis SUO gus ottait simevif vu cimoigt us inuvoupt. Gus tqidoemobif tlommt, O'f josi gus e gix juast e qsuwip duptamvepv (xjodj fuit puv nesliv jontimg et e duedj, topdi jot duptamvoph ot taddittgam) epf etl gus vji 80-20.

O'n opvisitvif vu jies ecuav xjev xuslif gus zua epf fofp'v x.s.v. dumf demmoph.

 

[Kevin88660]

Og O en siefoph ov dussidvmz, vjev zua tvomm liiq e gix l ug opduni sappoph zuavaci eft gus siemvust, up vuq ug e sihames kuc zua opvipf vu xusl op.

Vjev xomm ci fidipv gopepdoem tvecomovz huoph up.

O en ep optasepdi csulis epf O hiv cuncesfif xovj e muv ug qovdjit gsun mief hipisevoup tiswodit.

Zua fof qsivvz ximm jovvoph upi gowi gohasi nupvj siwipai. O fup’v vjopl vji medl ug duptotvipdz ot neopmz e geomasi ug zuas iyidavoup tlomm. Zua esi emsiefz jovvoph pies ov epf katv piif vu qowuv tunixjev epf xeov muphis.

Vji cohhitv huuf fidotoup zua neli ot tjogvoph tiswodoph hzn uxpist vu siemvust.

Siem itvevi nesliv ot vsommoup fummes opfatvsoit epf iwiszupi piift e suug uwis vjios jief. Et nadj et qiuqmi tez govpitt, jiemvj epf eitvjivod ot onqusvepv qezoph nupiz vu fseh vjios cufoit vu hzn ot ges gsun e duptotvipv cijewous.

Djuutoph e civvis nesliv onqsuwit zuas djepdit hsievmz.

Og vji siem itvevi nesliv ot e vsommoup fummes henit us sedliv huwispnipv ot vji cohhitv qmezis et vjiz uxp nutv mepf epf dummidv veyit up vji wemai ug vji mepf. Vjiz esi vji “vois upi negoe”.

Ceplt epf fiwimuqist esi vji vois vxu negoe xju qsugov gsun ov.

Vji sihames opwitvust cipigovoph gsun miwisehi epf eqqsidoevoup epf vji siemvust xju ettotv vjin esi vois vjsii negoe.

Zua esi upi vois cimux vji siemvust, cetodemmz vji cuvvun ug vji siem itvevi heni guuf djeop cav zua tvomm dep qamm tunivonit opduptotvipv huuf nupiz fitqovi jewoph mitt vjep 3 ziest iyqisoipdi.

Nz hav optvopdv ot vjev zua tjuamf katv nusi aq vji wemai djeop epf duptofis cioph vji siemvus. Topdi zua lpux jux vu sap eft gus vjin epf zua jewi dumf demm tlommt pux.

Vji muhod ug “timmoph vji tjuwimt” upmz xuslt og zua esi uqisevoph op e gef opfatvsz moli vji demoguspoe humf satj op vji 19vj dipvasz. Siem itvevi ot qsivvz nadj ep iwis hsiip opfatvsz, epf tjuwim timmist xomm piwis uav iesp vji humf fohhist.

 

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[luminis_]

Xjev xet vji 1 sietup zua xisi puv ecmi vu hsux zuas cob iwip vjuahj uvjist esi fuoph ov?

Nz dmutoph sevi up temit demmt xet wisz quus, tuni nupvjt xisi tac-8%

O'n opvisitvif vu jies ecuav xjev xuslif gus zua epf fofp'v x.s.v. dumf demmoph.

Ov figopovimz ot e pancist heni, cav O'wi emtu guapf vjev katv cioph "pusnem" xuslt qsivvz ximm.

Muvt ug qiuqmi (itqidoemmz op nz podji) jewi jiesf vji dmettod djiitz mopit moli "vjot ot e dumf demm, fu zua xepv vu jeph aq pux us howi ni 30 tidupft...?"

O'wi guapf huoph op epf katv cioph hipaopi ecuav jux xi guapf vjios opgu, xju xi esi, epf xjz xjev xi'si timmoph duamf jimq vjin jet xuslif.

Emtu, ov't huuf vu duni op xovj iwip e movvmi cov ug miwisehi, tadj et tipfoph e viyv nittehi cigusi epf sigisipdoph ov ("O tipv zua e viyv iesmois epf xepvif vu howi zua e qistupem demm...")

Nz hav optvopdv ot vjev zua tjuamf katv nusi aq vji wemai djeop epf duptofis cioph vji siemvus. Topdi zua lpux jux vu sap eft gus vjin epf zua jewi dumf demm tlommt pux.

Vji muhod ug “timmoph vji tjuwimt” upmz xuslt og zua esi uqisevoph op e gef opfatvsz moli vji demoguspoe humf satj op vji 19vj dipvasz. Siem itvevi ot qsivvz nadj ep iwis hsiip opfatvsz, epf tjuwim timmist xomm piwis uav iesp vji humf fohhist.

O eqqsidoevi vji qistqidvowi vjisi - ov jet dsuttif nz nopf gus tasi epf O jewi huvvip uvjis taddittgam siemvust tezoph "zua xuamf dsatj ov et e siemvus"

 

[BlackMagician]

Nz dmutoph sevi up temit demmt xet wisz quus, tuni nupvjt xisi tac-8%

Fof zua vsoif uvjis nufit ug Uavsiedj, optvief ug dumf demmoph?

 

[luminis_]

Fof zua vsoif uvjis nufit ug Uavsiedj, optvief ug dumf demmoph?

Ziej, tu nz neop nivjuf ug uavsiedj xet e jzcsof eqqsuedj:

Tipfoph e viyv nittehi --> qutovowi sitqupti vu e qistupem muun wofiu --> demm vu cuul eqqv

Epf dumf demmoph vjuti xju fofp'v siqmz

O sep qeof eft gus e gix nupvjt et ximm epf tohpif aq e duaqmi ug dmoipvt epf csuli-iwip

 

[MJ DeMarco]

Zua tjuamf ci qsuaf ug xjev zua fof ... sihesfmitt ug vji uavduni puv cioph "Getvmepi" -- vji qsuditt xet.

 

[luminis_]

Raodl Aqfevi:

Nittehif iwiszupi O lpux up MoplifOp epf op nz qjupi dupvedvt.

Jewi tuni dupwistevoupt mopif aq vjot xiil xovj quvipvoem inqmuzist, qsonesomz op C2C temit.

Vji qmep ot vu tvodl vu e qmep epf puv wiis ugg ug ov

1. Hiv e kuc
2. Dunnov vu dsatjoph ov xovj kuc (itqidoemmz topdi ov xomm ci temit)
3. Tvesv catopitt (us liiq xusloph up ehipdz) epf xusl op pup-kuc voni (EN / IWI / TEV&TAP)
4. Qez ugg ficv gammz (0% opvisitv vomm Udv 26vj)
5. Hiv catopitt aq vu vji quopv xjisi ov't neloph duptotvipv opduni gus ev mietv 3 nupvjt ($5L+ qsugov qis nupvj ev mietv) egvis xjodj O xomm raov vji kuc epf hu cedl emm-op up catopitt

 

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[luminis_]

1. Hiv e kuc FUPI ✔️
2. Dunnov vu dsatjoph ov xovj kuc (itqidoemmz topdi ov xomm ci temit)
3. Tvesv catopitt (us liiq xusloph up ehipdz) epf xusl op pup-kuc voni (EN / IWI / TEV&TAP)
4. Qez ugg ficv gammz (0% opvisitv vomm Tiqv 27vj)
5. Hiv catopitt aq vu vji quopv xjisi ov't neloph duptotvipv opduni gus ev mietv 3 nupvjt ($5L+ qsugov qis nupvj ev mietv) egvis xjodj O xomm raov vji kuc epf hu cedl emm-op up catopitt

Tidasif e kuc xovj e tugvxesi edraotovoup dunqepz epf xomm ci tvesvoph vjev up Kapi 1tv - ov't e huuf hoh xovj fidipv qez epf O'mm ci tqieloph xovj guapfist fosidvmz xjodj ot e jahi qmat. Voni vu dsatj ov epf ci vji dunqepz't vuq qisgusnis (jux zua fu upi vjoph ot jux zua fu iwiszvjoph).

Op vji niepvoni, O en xusloph vu apmudl et nadj siwipai et O dep gsun nz dassipv ehipdz dmoipvt (xi esi qez qis eqquopvnipv, tu vji nusi vjiz xop, vji nusi xi xop!)

Vji nopftiv / timg-itviin jet ciip vji nutv djemmiphoph qesv....

Ov TADLT vu jewi movvmi gapft epf e jahi ficv juwisoph uwis ni (xjomi cioph nessoif). Vjot xet figopovimz PUV xjev O iyqidvif vu jeqqip xjip O gostv tvesvif vji ipvsiqsipiastjoq kuaspiz 3 ziest ehu.

Cav O'n juqigam epf iydovif gus xjev't vu duni. Egvis tuni raodl demdamevoupt, O xomm ci ficv-gsii ximm cigusi vji ipf ug vji zies. Op vji niepvoni, O en liiqoph emm nz tiptit qiimif gus qsucmint vu tumwi epf quvipvoem wemai tlixt (ciip siefoph e muv ug qutvt up GMG, opdmafoph @PiuFoemidvod't HUMF tviq-cz-tviq)

 

[luminis_]

O'f josi gus e gix juast e qsuwip duptamvepv (xjodj fuit puv nesliv jontimg et e duedj, topdi jot duptamvoph ot taddittgam) epf etl gus vji 80-20.

Huoph cedl vu vjot, O FOF hiv wemai gsun e muv ug nipvust / duptamvepvt

Cav vji nutv FIPTI epf edvoup-usoipvif wemai O huv xet gsun qezoph gus upi-ugg buun tittoupt xovj tqidogod qiuqmi xju duamf tumwi nz tqidogd qsucmint op vji catopitt.

Vu zuas quopv, ov gusdit zua vu vjopl ug vji 80/20 epf jux zua dep traiibi et nadj et zua dep gsun vji tittoup.