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Hi guys,
so I stumbled upon this product by accident and realized, that the producer of it is really bad at marketing.
I want to create a similar product and sell it better than he does.
The search volume on google (non-US) is 10.000 (Google Keyword Planner) or 3.000 (other KW tools). Don't know which one is accurate.
The search results on the first page are only amazon, other big shops and informational websites. There is no established brand who offers this product in this size. Also no Google ads except amazon.
The amazon vendors sell 10.000s of this product, ebay also.
My USP is that it's smaller than all the other products (half the size), so it fits into every pocket. Till now, there is no product that small (except the one who gave me this idea).
So considering the points I mentioned, is it worthwile to go after it? My biggest fear is that it is an electronic good. And everyone advises to stay away from electronics.
Besides that, is the size enough of an USP? The customers search for this product because of the small size, so I guess the smaller the better?
Maybe you have some suggestions.
Best Regards
V
so I stumbled upon this product by accident and realized, that the producer of it is really bad at marketing.
I want to create a similar product and sell it better than he does.
The search volume on google (non-US) is 10.000 (Google Keyword Planner) or 3.000 (other KW tools). Don't know which one is accurate.
The search results on the first page are only amazon, other big shops and informational websites. There is no established brand who offers this product in this size. Also no Google ads except amazon.
The amazon vendors sell 10.000s of this product, ebay also.
My USP is that it's smaller than all the other products (half the size), so it fits into every pocket. Till now, there is no product that small (except the one who gave me this idea).
So considering the points I mentioned, is it worthwile to go after it? My biggest fear is that it is an electronic good. And everyone advises to stay away from electronics.
Besides that, is the size enough of an USP? The customers search for this product because of the small size, so I guess the smaller the better?
Maybe you have some suggestions.
Best Regards
V
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