User Power
Value/Post Ratio
46%
- Mar 28, 2011
- 125
- 58
An idea I've been kicking around for the last few days is either or Group Buying or Daily Deals (or maybe a combination of them both) site focused on the ski/snowboard industry. The goal would be to let Ski Resorts offer lift tickets and hotel packages at discounted rates.
Could potentially solve 2 problems.
1. Lift tickets are expensive. People don't want to pay full price for lift tickets. While ski areas often offer discounts, they are often small (10-15%, which is not usually enough to convince someone to go to one mountain over another). 50% off lift tickets entice a greater # of buyers.
2. Ski areas are always looking to draw more visitors on non-peak days. While ski areas are expensive to run, they do not hold inventory (at least regarding selling lift tickets). It's not like a restaurant, where offering a 50% discount, and then paying another 25% to the group buying site, usually eats away at their profit. While ski areas make a majority of their money on lift tickets, increasing visitors also results in more people to spend $ in their restaurants and shops.
One of the biggest challenges to this would be the sales end of it, and getting through to the decision makers are large resorts to try to convince them to run deals. Sustaining the business outside of ski season could also be challenging, but there would be a potential to feature lodging deals during other months, for example. The main competition would be the large sites like Groupon & Living Social, as well as local sites. There doesn't seem to be any other sites out there primarily targeting the ski/board industry.
Does anyone on here have any experience running daily deals or group buying sites on here?
Could potentially solve 2 problems.
1. Lift tickets are expensive. People don't want to pay full price for lift tickets. While ski areas often offer discounts, they are often small (10-15%, which is not usually enough to convince someone to go to one mountain over another). 50% off lift tickets entice a greater # of buyers.
2. Ski areas are always looking to draw more visitors on non-peak days. While ski areas are expensive to run, they do not hold inventory (at least regarding selling lift tickets). It's not like a restaurant, where offering a 50% discount, and then paying another 25% to the group buying site, usually eats away at their profit. While ski areas make a majority of their money on lift tickets, increasing visitors also results in more people to spend $ in their restaurants and shops.
One of the biggest challenges to this would be the sales end of it, and getting through to the decision makers are large resorts to try to convince them to run deals. Sustaining the business outside of ski season could also be challenging, but there would be a potential to feature lodging deals during other months, for example. The main competition would be the large sites like Groupon & Living Social, as well as local sites. There doesn't seem to be any other sites out there primarily targeting the ski/board industry.
Does anyone on here have any experience running daily deals or group buying sites on here?
Dislike ads? Remove them and support the forum:
Subscribe to Fastlane Insiders.
