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Great example of a marketing twist.

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InMotion

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I found this interesting example of how twisting a product with a new use or message can move product. Its the "One line a day memory book." Evidently they sell like hotcakes. Its a journal with enough room to write a memory down in one line for 5 years. Interesting how they presented the message and showed what someone can do with a very old idea. Evidently people complain that they don't have time to write a whole paragraph down every night; so just write one line down and make it a memory; conveying emotion to the consumer.


One Line a Day: A Five-Year Memory Book - Urban Outfitters

One Line a Day: A Five-Year Memory Book: Chronicle Books Staff: 9780811870191: Amazon.com: Books​
 
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Opvisitvoph. O xupfis og ep eqqmodevoup xuamf timm.... Us ot ov putvemhod gus qiuqmi vu xsovi op e cuun? Jnnn.
 
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Stop Peeking Through the Keyhole.
Open the Door.

You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
  • MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
  • Vetted Network: Connect with founders scaling to 7 and 8 figures.
  • Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck

"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?

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