WillHurtDontCare
Legendary Contributor
FASTLANE INSIDER
EPIC CONTRIBUTOR
Read Fastlane!
Read Unscripted!
Summit Attendee
Speedway Pass
What do you think about his advices regarding passion? It is the kind of guru who preaches do what you love who MJ is referring to?
Ultimately what matters is what your customers wants. If your passion helps you understand your audience, then passion is good.
Say that you've been obsessed with fishing for a decade. You probably know everything about the different types of gear to use, what to wear when you go to certain places, you know all kinds of lingo that only avid fishers know.
Well, you could take that passion and use it to build an ecom store that markets to people just like you. You could sell clothing, gear, trips, etc.
Passion is a huge boost, but ultimately your business success is about what your customers want, not what you want.