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- Mar 16, 2012
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Wow...I implore you to visit Africa sometime, we're not as hungry and ski as the media portrays us to be.
@Omerta Good choice with the Ethiopian coffee, might also want to try Kenya if you can't find any producers willing to supply you. Google is a great tool, use it next time before asking for help...try searching "importing coffee+forum" or "importing coffee+blog"
That is why I said right or wrong.
BUT in the USA that is a perception by a large percentage of the population.
It is the same as many people outside the USA who have never been to the USA thinking that most people in USA are well off.
There are perceptions that are held. Me as a business person, it is not my job nor within my capacity to change these perception. Only to be aware of them and possibly to change things so they are taken into consideration.
In this example if he were to say 5% of the profits will be put back into the Ethiopean community for fresh water wells, medical equipment and food for the needy it shows the potential buyer that the company has compassion and is not just going into their country and taking their resources without caring about them.