For Sale By Amazon (Competition Level)

[ZDS]

Does anyone have experience competing with "For Sale By Amazon" products on Amazon? I've read that using FBA can increase sales -- trying to figure out how For Sale By Amazon affects listings / competition level.

 

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[ZDS]

By the way, this is regards to product rankings on Amazon. (IE: Is it harder to get your product to rank above for sale by amazon than normal product listings.

 

[Vigilante]

Here is one of the best articles I have read on this subject:

Small Retailers on Amazon Say Amazon Is Sometimes a Competitor - WSJ.com

If you are selling someone else's brand, your options are limited.

1. If you are selling against a FBA item (i.e. Amazon is fulfilling it, but someone else is "selling" it) your only choice is to be the lowest priced (product + shipping) and best reviews.

2. If you are selling against Amazon directly (i.e. Amazon owns it and fulfills it) you lose. Amazon has built in automated systems to ensure they are always the lowest price. You can't compete with them on price. You lose.

See also :
Daily Dot | How Amazon exploits small online retailers

 

[yahdmon]

True words...

Here is one of the best articles I have read on this subject:

Small Retailers on Amazon Say Amazon Is Sometimes a Competitor - WSJ.com

If you are selling someone else's brand, your options are limited.

1. If you are selling against a FBA item (i.e. Amazon is fulfilling it, but someone else is "selling" it) your only choice is to be the lowest priced (product + shipping) and best reviews.

2. If you are selling against Amazon directly (i.e. Amazon owns it and fulfills it) you lose. Amazon has built in automated systems to ensure they are always the lowest price. You can't compete with them on price. You lose.

See also :
Daily Dot | How Amazon exploits small online retailers

And it gets even worse when Amazon.com starts selling Warehouse Deals of similar products. This just seems so unethical to me and really gets under my skin to say the least. You start selling a product and then a few weeks go by and they show up selling the same thing at that low-balling price. It just does not seem fare at all.

 

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