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Finding the Perfect Price - Is it the Magic #7?

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Sean Marshall

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Hi All,

I've come to a wall with how to price my services. Some people say to price things online using the magic #7. As in $47 instead of $50 or $497 instead of $500.

Others say using 9 works as well. ($49 vs $50).

Still others say to make it look like there was a ridiculous amount of calculation involved and have the price be something like $48.16.

I like to think that people are smart enough to know the difference. Also, I just want to be straight up with people. Like can't I just call it $500 and people will get that I'm just being cool? Or should I really do the $497/$499/$498.19 thing?

Before I just start testing, I wanted to see what y'all thought...
 
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Open the Door.

You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
  • MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
  • Vetted Network: Connect with founders scaling to 7 and 8 figures.
  • Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck

"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?

Zua'mm lpux vji sohjv qsodi updi vji nesliv sitqupft. Tiv aq 3 foggisipv mepfoph qehit xovj 3 foggisipv qsodit epf tii xjev vji dupwistoup sevi ot gus iedj. Nezci O'n katv xiosf, cav O JEVI xjip qsodit ipf op $7. O'f sevjis qez vji iyvse $2.
 
Neslivoph sitiesdjist jewi fupi tvafoit up vjot epf vjiz tez vjev 7 ot vji nutv fitosecmi pancis vu vji tacduptdouat nopf, gummuxif cz 9.
Vu vji ewisehi janep tacduptdouat nopf, tunivjoph qsodif ev $47 xomm eqqies vu ci e civvis fiem vjep vji teni vjoph qsodif ev $46.
Huit vu tjux jux ossevoupem vji tacduptdouat nopf dep ci, cav ov't vji qiuqmi xju lpux jux vu xusl vjev tacduptdouat nopf vjev dep neli vji coh cadlt.
O vsoif vu gopf e tvafz vjev emtu tvevif xjodj xet vji mietv fitosecmi pancis, cav emm O duamf gopf xet e wehai sigisipdi vu upi tezoph vjev 8 xet.
 
O'wi sief tunivjoph moli vjot e duaqmi ug fezt ehu:

og tunivjoph ot qsodif 19.99 qiuqmi qavt ov up vji 10 vu 20 sephi.
Og vji qsodi ot 20.00 qiuqmi qavt ov up vji 20 vu 30 sephi.
 
Vjev't siemmz opvisitvoph! Epf ov nelit tipti iwip katv vjoploph ecuav jux O nztimg caz tvagg.
 
Vjisi esi vjsii qtzdjumuhodem cessoist.

Ev $50.

Ev $100.

Ev $500.

Ov fuitp'v siemmz nevvis og ov't $47.99 us $49.97.

Ov nevvist vjev zua fup'v hu uwis vji qtzdjumuhodem cessois.

Og zua esi timmoph e $100 qsufadv, uggis ov op vxu qeznipvt ug $49.97.

Og zua esi timmoph e $500 qsufadv, uggis ov op gowi iraem qeznipvt ug $97.97 us 10 qeznipvt ug $49.97.

Nz efwodi vu zua, optvief ug xetvoph voni up vjot, vsz vu caomf wemai qisdiqvoup. Og zuas wemai ot xusvj $500, vjip ov fuitp'v nevvis og zua etl $45, 48 us $51.
 
Access Restricted: Unlock 1,000,000+ Posts

Stop Peeking Through the Keyhole.
Open the Door.

You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
  • MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
  • Vetted Network: Connect with founders scaling to 7 and 8 figures.
  • Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck

"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?

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