Finding clients for ISO 9001 certification

[Samy Bazizi]

Hi,

I am a consultant and auditor for ISO 9001, 14001 and 45001 (quality environment and health and security management). I recently partnered with a foreign auditing company that wants to develop their North American market and find customers that are looking to get their certification.

The strategy that I want to use is Google Adwords, SEO and networking events. I have never done marketing for B2B services, and I would like your advices on how to get my first customers and start expanding this business.

 

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[Tiago]

Hi,

I am a consultant and auditor for ISO 9001, 14001 and 45001 (quality environment and health and security management). I recently partnered with a foreign auditing company that wants to develop their North American market and find customers that are looking to get their certification.

The strategy that I want to use is Google Adwords, SEO and networking events. I have never done marketing for B2B services, and I would like your advices on how to get my first customers and start expanding this business.

What do your prospects buy immediately before thinking about buying a certification?

You could look at possible joint venture partners, where THEY would look like a hero for recommending your services.

This requires a bit of deep thought, but try to enter the conversation that’s already in your clients minds.