I am taking all of the Millionaire Fastlane in. The book is great! It has really really gotten me thinking about how I look at things. As I have stated in other treads, I have my own law firm. I can see now how running a "traditional" law firm can present a "challenge" to getting into the fastlane.
But so far this is what I have come up with. One of the first things that jumped off the page to me was the section on need. How are you dealing with need. I have went around and around with this.
Attorneys are not rated that high in society mainly because of the bad press we get in anything "injury" related. This is from car cases to medical malpractice cases. There is just not a lot of trust out there when dealing with attorneys.
Knowing this, I have come up with this. I have a book tha I have written and am in the process of getting to a publisher. The focus of the book is how to pick the right injury attorney for your situation. The plan is not to sell this book but give it to clients who visit our site and request it. The only catch is that because it is law related, you must live in our state to receive a copy of it.
The purpose of the book is to arm the public with INFORMATION for their situation. This book will not only give them tips on how to pick an attorney, but how to handle an injury case themselves if they choose. In addition, it outlines the times when hiring an attorney will cost them more than their case is worth. All of this I think will build TRUST! If we are honest and let people know when they can do some of this stuff on their own, the image of the firm goes up in their opinion and in the long run that is what really matters! When an injury attorney is needed for a serious case my firm is called because it seems I am the one with the knowledge, not some schmuck on a TV commercial with blaring sirens and a picture of grandma in a wheelchair.
The book also pre-screens our cases for us because we state the type of cases we take and the type we do not. This frees up our time so we do not have to sit through a consultation and realize that this case is not going anywhere and it does not waste they potential client's time either. The book will be the one doing most of the front end heavy lifting for the firm.
We are in the process of redoing our website to make the book a feature topic of interest. In addition, we are setting up systems on the site to allow us to capture the requester's address so they can go into our database (of course with their permission first!).
Once in our database, we will send them a newsletter every month on interesting topics regarding what is going on in our state and other helpful information. In otherwords, very little boring law stuff will be included. The newsletter allows my firm to stay in their minds. So if something comes up and an injury attorney is needed, more than likely they will remember me.
The point is the book will remove a lot of the front end questions most people have when visiting an injury attorney. Also, the book will allow us to enter the homes of lots of people without having to actually go anywhere or have them come to us. Think about it...a person will throw a business card in the trash at the drop of a hat...but not many just throw away books.
A lot of the above ideas I have gotten from other people. The thing is that a lot of this stuff is the "process." It takes time and requires lots of trial and error since most attorneys give very little information away to the public and the little bit they do give away is, "free consultation."
With the above system in place and perfected with smooth running systems, I can pick and choose the cases I take and have a better chance of retiring by 37!
So...let me know what you guys think of the direction I am going and suggestions to make it better. My office is small and is as automated as you can get (i.e. rent conference room space in a nice office bulding when I have to meet clients, phones are manned by a virtual receptionist, very low overhead outside of medical records and experts). But while reading MJs book I am still thinking of how I can cut more if possible.
But so far this is what I have come up with. One of the first things that jumped off the page to me was the section on need. How are you dealing with need. I have went around and around with this.
Attorneys are not rated that high in society mainly because of the bad press we get in anything "injury" related. This is from car cases to medical malpractice cases. There is just not a lot of trust out there when dealing with attorneys.
Knowing this, I have come up with this. I have a book tha I have written and am in the process of getting to a publisher. The focus of the book is how to pick the right injury attorney for your situation. The plan is not to sell this book but give it to clients who visit our site and request it. The only catch is that because it is law related, you must live in our state to receive a copy of it.
The purpose of the book is to arm the public with INFORMATION for their situation. This book will not only give them tips on how to pick an attorney, but how to handle an injury case themselves if they choose. In addition, it outlines the times when hiring an attorney will cost them more than their case is worth. All of this I think will build TRUST! If we are honest and let people know when they can do some of this stuff on their own, the image of the firm goes up in their opinion and in the long run that is what really matters! When an injury attorney is needed for a serious case my firm is called because it seems I am the one with the knowledge, not some schmuck on a TV commercial with blaring sirens and a picture of grandma in a wheelchair.
The book also pre-screens our cases for us because we state the type of cases we take and the type we do not. This frees up our time so we do not have to sit through a consultation and realize that this case is not going anywhere and it does not waste they potential client's time either. The book will be the one doing most of the front end heavy lifting for the firm.
We are in the process of redoing our website to make the book a feature topic of interest. In addition, we are setting up systems on the site to allow us to capture the requester's address so they can go into our database (of course with their permission first!).
Once in our database, we will send them a newsletter every month on interesting topics regarding what is going on in our state and other helpful information. In otherwords, very little boring law stuff will be included. The newsletter allows my firm to stay in their minds. So if something comes up and an injury attorney is needed, more than likely they will remember me.
The point is the book will remove a lot of the front end questions most people have when visiting an injury attorney. Also, the book will allow us to enter the homes of lots of people without having to actually go anywhere or have them come to us. Think about it...a person will throw a business card in the trash at the drop of a hat...but not many just throw away books.
A lot of the above ideas I have gotten from other people. The thing is that a lot of this stuff is the "process." It takes time and requires lots of trial and error since most attorneys give very little information away to the public and the little bit they do give away is, "free consultation."
With the above system in place and perfected with smooth running systems, I can pick and choose the cases I take and have a better chance of retiring by 37!
So...let me know what you guys think of the direction I am going and suggestions to make it better. My office is small and is as automated as you can get (i.e. rent conference room space in a nice office bulding when I have to meet clients, phones are manned by a virtual receptionist, very low overhead outside of medical records and experts). But while reading MJs book I am still thinking of how I can cut more if possible.
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