Rabby
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I took over a family business that nobody ever thought would be taken over by someone else. I started by volunteering. "Hey, I found this thing that I think will help. Wanna try it?" There was no short-term gain for me, other than the fun of accomplishing something. It was just building a new aspect of the relationship.
You might might want to do it a different way, which is also fine. The initial free work is not for everyone.
But if you do consider it, you'll offer to help, starting with one thing (maybe marketing, maybe some cost-suck in the business), and don't expect anything in return. Ask if they'll pay the cost of the thing, if it has a cost (like advertisements). If it succeeds, you suddenly have a new kind of credibility with these family members. (This method works perfectly well with non-family too by the way... consultants use similar methods all the time when they say "provide value up front").
A lot of the time, your family members know you as the kid you were 10, 15, 20 years ago. You have to show them you're more than that. Once they see what you can do on a small scale, it's easier to pitch the bigger picture.
You might might want to do it a different way, which is also fine. The initial free work is not for everyone.
But if you do consider it, you'll offer to help, starting with one thing (maybe marketing, maybe some cost-suck in the business), and don't expect anything in return. Ask if they'll pay the cost of the thing, if it has a cost (like advertisements). If it succeeds, you suddenly have a new kind of credibility with these family members. (This method works perfectly well with non-family too by the way... consultants use similar methods all the time when they say "provide value up front").
A lot of the time, your family members know you as the kid you were 10, 15, 20 years ago. You have to show them you're more than that. Once they see what you can do on a small scale, it's easier to pitch the bigger picture.
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