Hi Alex,Hello guys,
i am running a online store for 3 weeks now and got 64 sales currently.
I am just running facebook ads to get traffic and it is working out very good, the way i do it.
My sales are rising daily and my net profit for that first 3 weeks are 1.000,00 € net.
I got 5 campaigns. Each of them have got 5 adsets and 5 ads.
All of my ads are without any targeting or interest, cause i want to let facebook do the job and get enough space to work better.
The first week i had 1 order / day now i got like 4-5 orders every day.
My strategy til now is to duplicate the "good working" adsets with 1 sale after 24 hours and put them into a new campaign.
That is working very good but now when i am near to reach 100 sales i want/have to run Adsets with Customs Audience. (100 sales required)
Can someone tell me the best way to do this?
Shall i just duplicate my best adsets and put them into a new campaign with "custom audience" or should i change some things that the result is better?
Sorry for my bad english, i am from Germany and really try my best.
Thank you very much!
Grüße auch aus Deutschland, aber ich antworte mal in englisch.
Since 100 sales aren't that much data you will want to do some splittesting on your audiences. You can create a new campaigns with a 0-1% Lookalike Audience, a 1-3% LLA and a 3-10% LLA. Set the budget on ad set level and deactivate the detailed targeting expansion (always do that if you want to splittest audiences to prevent overlapping).
3 Things you can also do when scaling:
- Retargeting engagers and visitors with like 10% of your overall budget
- Test other creatives (If you used a video so far, test images, carousells, collection ads)
- Hit me up for other tips