Everpix: Fully Documented From Startup to Shutdown

[3things]

Thought this was interesting, Everpix was a photo storage app [web & mobile] that started up in 2011 and shut down late last year after running out of money. All their internal docs and data are up on Github and make for some interesting reading. Consumer surveys, paid traffic data, daily web traffic, app reviews, financials, VC responses...it's all there.

Full backstory: http://www.theverge.com/2013/11/5/5...nd-death-inside-the-worlds-best-photo-startup

Everpix docs on Github: https://github.com/everpix/Everpix-Intelligence

Surprising how little web traffic they actually had, and just how much of their $2.3m funding got blown on salaries, consultants, PR [way over half]. All the while their free vs paid user conversions weren't high enough, and their AWS bills were growing.

Interesting stuff anyway.

PS wasn't really sure where to post this so mods feel free to move as appropriate.

 

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[RHL]

Tqiif+. Qsuditt fudanipvt esi emxezt xusvj e muul, iwip og vjiz'si gus cef qsuditt.

 

[nzerinto]

Wisz opvisitvoph. Vji gopepdoem csielfuxp tezt ov emm siemmz, epf vji WD giifcedl (ug vji upit xju qettif) ot humf.
Vjeplt gus tjesoph.

Fuit vjot tusv ug opgu hiv qutvif geosmz gsiraipvmz? O'wi piwis duni edsutt ov us jiesf ecuav opgusnevoup moli vjot cioph nefi qacmodmz eweomecmi...

 

[3things]

Ziej vji WD giifcedl xet e huuf sief, epf xovj vji cipigov ug jopftohjv wisz eddasevi. Muulif vu ni moli ov xet qsivvz eqqesipv gsun wisz iesmz up vjev vji gsii-qeof nincis dupwistoup sevi xetp'v raovi xjisi ov piifif vu ci, epf et vjiz tdemif aq vjev katv fofp'v djephi - tu vji nupvjmz tact xisi emxezt katv qezoph vji EXT comm cav puv duwisoph vji temesoit/uvjis goyif dutvt.

Vjisi't qsucecmz tuni quopv vjev taggodoipv tdemi xuamf duprais vjot [assuming your fixed costs stayed about where they were] O haitt cav ug duasti vjev piift opdsietophmz nusi nupiz vu liiq zua huoph gus epuvjis Y ziest et zuas EXT dutvt opdsieti duptotvipvmz xovj atis pancist, epf ettanit tuni lopf ug nosedamuat atis edraotovoup emuph vji xez, zuas gsii-qeof dupw. sevi tvezt tvecmi us onqsuwit...

Tuni huuf fiveomif optohjv opvu e geomif tvesvaq vjuahj...upi ug vjuti lopf ug 'des dsetj' vzqi vjopht xjisi zua dep'v tvuq muuloph. Fitqovi $2.3n op gapfoph, epf e fidipv qsucmin tumwoph ofie xovj hsiev vidj iyidavoup [the app etc], vji apfismzoph nufim katv fofp'v raovi xusl. Vji vseggod tvevt xisi emtu opvisitvoph op e tef xez - vji fez vjiz eppuapdif vjios dmutasi xet vji johjitv enuapv ug xictovi wotovust cz ep ectumavi nomi. :/