Epic Media Buying Thread

[SweetTooth]

Greg Nice Quote:

"Also, the big money is having your own products/your own offers."

can you elaborate on this? what do you mean by your own offers? if a car insurance company is giving $8 per lead, that is their offer. how do you come up with your own offer, short of starting your own car insurance company?


Ballistic10 Quote:

haha, noo

AIG doesn't deal with petty affiliates. They are too big for that. In the real biz world, there is a strong case of "affiliate=dirty" mentality.

see this scenario:

afiliate <-> CPA network <-> advertiser <-> lead broker <-> data monetization company <-> people actually making money from the lead itself.


Normally, a person who knows how to generate leads will start his page, where he captures the info, then will give it to CPA networks to brin in even more volume. Then he goes to special websites where he auctions them off(even in real time) to leadbrokers. Then the leadbrokers, who buy massive amounts of leads from all kinds of places sells them to a data monetizer/wholesaler, who then sells them to AIG and a few other companies and/or monetizes the backend himself.

In reverse:

See, AIG needs some person that they trust to do their online stuff, because they are sooo big and soo coky and they don't care. He is most often an ex employee and BFF of some exec there(makes butloads of money, for basically doing nothing and breathing lol). He then finds brokers, who find lead sources. The lead sources are the actual advertisers that go to the networks.

The same thing goes for almost any vertical out there. 4-5 middlemen. Some companies are smart and have their departaments that deal with the online lead generation and go to networks themselves, but those are a few. Some don't go to networks, but go to standalone leadgen comapnies to supply leads for them(cutting a few of the middle men)

So, what I meant is just move up the chain. Make yourself a data capturing fields. Buy media for them and at least auction them off. You can always go one step further and find the whosalers and data monetizers and do rev share with them. OR you can really hustle and go to trade shows and conferences and find dem execs and important people in the companies and make a deal with them. Of course you gotta be a sweet talker. You can actually hire people to do just that for you.

You can always bring in your affiliate friends to do the PPC and mailing and hire SEOs to rank some sites to up the volume higher when everything is set up and running.

That is for leadgen. If you are selling products, you can ALWAYS make your own product. Just gotta search for the right people. There are people that can make you anything you want.


Actually, that is some sweet info right in this post. 90% of the affiliates do not know, what I just told you, because they can't peek behind the scenes and see how it is at the advertisers' end. Or they just don't care. making $500/day is enough for them, they don't care that for the same thing they do, if they hustle enough they can make 10 times more.

I've been reading your posts @Silverhawk851 and your stuff, especially this post is like the Matrix or Inception of marketing and money making. My mind is being blown comprehending how much stuff and opportunities there is behind the scenes from just the advertisement or funnel page that the consumer sees.

 

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