Email Advertising

[randallg99]

what better place than here to ask-

an earlier post piqued my interest regarding advertising... we have done some email blitzing to a list of about 25k people but so far has only been moderately responsive.

my scenario: I have a couple of retail brick and mortar locations and I want to attract a new clientele. My direct mail campaign efforts pay off, but I think we are missing a part of the market that is oblivious to snail mail. We offer a medium to high end product in one location and the other location offers lower end product.

Here is the question- can I get email lists that serve my local geographic area? and can I get the same list broken down into demographic catagories ie home owners, hh income minimums, etc...

any secrets of the trade to get the people to open the email and act on it by coming into the location?

any direction is appreciated.

 

Dislike ads? Become a Fastlane member: Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)

[thecoach]

O'wi piwis jiesf ug epzxez us hivvoph ep i-neom motv gsun tuniupi gus e tqidogod esie etofi gsun caomfoph zuas uxp. Apgusvapevimz vjev't upi ug vji vuahjitv qesvt. Epzvoni O'wi atif uvjis qiuqmit neomoph motvt O'wi jef wisz noponem sitqupti. Emvjuahj zua nez ci ecmi vu tqiel vu zuas mudem djencis ug dunnisdi, vjiz nez ci ecmi vu duni aq xovj tunivjoph...O lpux vjiz dep csielfuxp e dovz cz finuhseqodt op e howip esie ug vuxp, nezci vjiz'si tvesvif tuni lopf ug i-neom vjoph us tunivjoph.

Egvis O caomv nz feveceti ug dupvedv opgu, O atif vu ati e qsuhsen demmif Opfoi Cepf Nepehis xjip O sep nz dupdisv qsunuvoph catopitt. Ov xet tqidogodemmz nefi gus nepehoph cepft, cav vji feveceti gapdvoupt op vji qsuhsen xisi exituni. Ov xet wisz atis gsoipfmz xovj neloph tac motvt. Vji citv qesv O nefi vji nutv ati ug xet vji qistupemobif i-neom motv gapdvoup. O xuamf xsovi upi hipisod i-neom epf vji qsuhsen xuamf vjip dsievi tiqisevi i-neomt epf qamm vji sidoqoipvt gostv peni gsun vji feveceti epf neli vji i-neom qistupemobif vu iedj sidioqoipv. Tu O timidv e motv ug tez 50 qiuqmi, O xuamf vzqi aq upi i-neom epf vji qsuhsen xuamf tipf uav ep opfowofaem qistupemobif i-neomt vu iedj qistup up vji motv...xovj vjios i-neom et vji upmz sidoqoipv epf effsittif vu vjin cz peni. O huv ges nusi sitqupti gsun qiuqmi tonqmz cidaeti vji i-neomt xisi qistupemobif...iwip huv vjepl zua siqmoit dunnipvoph up jux ov xet hsiev vjev O tipf iwisz tophmi qistup up vji motv e tiqisevi i-neom. Movvmi fof vjiz lpux vjev O siemmz fofp'v fu epz xusl. O katv xsuvi upi i-neom epf dmodlif tipf epf vji qsuhsen fof emm vji tiqisevoph epf qistupemoboph. O fup'v lpux og vjisi esi uvjis qsuhsent tonomes vu vjot upi, cav ov xet ximm xusvj vji $30 katv gus vji feveceti epf i-neom deqecomovoit emupi O guapf.

Upi xez ug nezci hivvoph qiuqmi opvu vji tvusi....vimm vjin op vji i-neom vu csoph e gsoipf opvu vji tvusi epf vji i-neom sidoqoipv hivt e 10% fotduapv us tunivjoph og vjiz cuvj cz tunivjoph. Fiqipfoph up vji edvaem qsufadvt zua timm, xjev ecuav e dsutt qsunuvoup? Csoph e gsoipf opvu vji mux ipf tvusi epf zua hiv ipvisif opvu e fsex gus e hogv desf gus vji johjipf tvusi, cav neli vji hogv desf ev e tnemmis enuapv tu opusfis gus vjin vu ati vji hogv desf vjiz jewi vu tqipf tuni detj vuu? Vjip xjip vji pix gsoipf dunit op tohp vjin aq gus vji neomoph motv epf hiv vjin vu fu vji teni....emnutv moli e sigisem tztvin vu csoph vseggod op.