randallg99
Bronze Contributor
what better place than here to ask-
an earlier post piqued my interest regarding advertising... we have done some email blitzing to a list of about 25k people but so far has only been moderately responsive.
my scenario: I have a couple of retail brick and mortar locations and I want to attract a new clientele. My direct mail campaign efforts pay off, but I think we are missing a part of the market that is oblivious to snail mail. We offer a medium to high end product in one location and the other location offers lower end product.
Here is the question- can I get email lists that serve my local geographic area? and can I get the same list broken down into demographic catagories ie home owners, hh income minimums, etc...
any secrets of the trade to get the people to open the email and act on it by coming into the location?
any direction is appreciated.
an earlier post piqued my interest regarding advertising... we have done some email blitzing to a list of about 25k people but so far has only been moderately responsive.
my scenario: I have a couple of retail brick and mortar locations and I want to attract a new clientele. My direct mail campaign efforts pay off, but I think we are missing a part of the market that is oblivious to snail mail. We offer a medium to high end product in one location and the other location offers lower end product.
Here is the question- can I get email lists that serve my local geographic area? and can I get the same list broken down into demographic catagories ie home owners, hh income minimums, etc...
any secrets of the trade to get the people to open the email and act on it by coming into the location?
any direction is appreciated.
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