Education as Customer Aquisition Strategy by Jason Fried

[Gymjunkie]

Here is a great video from Jason Fried of 37Signals about how to build yourself and audience and customers.

http://blog.betterlabs.net/jason-fried-education-as-a-customer-acquisition-strategy/

For those who don't know, 37Signals is one of the most successful software companies on the web making millions.

 

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[FDJustin]

Thanks Gymjunkie. The video starts out really slow, so be prepared to wait a few minutes before it gets to the good part. There's probably nothing you haven't heard before in there, but it's well packaged.

 

[Gymjunkie]

Thanks Gymjunkie. The video starts out really slow, so be prepared to wait a few minutes before it gets to the good part. There's probably nothing you haven't heard before in there, but it's well packaged.

That was new stuff for me honestly, the comparison to chefs.

 

[FDJustin]

Yeah, I was being too presumptuous there.

What I meant was he talks about some common topics. Out of that there is "Build a brand of you." and "Attract people with content." What he explains is a very specific strategy that will let you accomplish both of those things.

 

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