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Ecommerce niche selection

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Bronze Contributor
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Speedway Pass
Oct 15, 2018
The Netherlands
I'm from The Netherlands and we have some huge websites which is well known by every Dutch person and they sell A LOT in many many niches. I'm interested in building my own Ecommerce store (via Shopify) for the main reason of having more control then on Amazon etc.

I've searched the niches which are linked to my hobbies but even the top 5 of websites is good looking, nice reviews and also active on social media. How should I proceed? Just find hobbies on internet, pick one and check if there is a business in it even though I don't know anything about that hobby/niche?

I'm following the topic of @G_Alexander and he recommends the following in how to pick a niche;

When picking your Niche for an ecommerce store:
  1. Think about your hobbies when picking a product (and try to be between $100 - $500 per order retail price point)
    • Use Google "Keyword Planner" to find out if your primary product search keyword gets at least 10,000 searches per month
      • Or if the combination of your top two keywords gets 10,000+ per month
  2. Once you find a keyword that is a hobby and meets that criteria... go type it in google and check what the top three results are (organic results)
    • If the 1st result looks like crap (old website, no customer reviews in place, no social media accounts)... then you're onto something.
    • If the 1st result looks good but the 2nd and 3rd look like crap... you still might be onto something.
    • If all 3 of the top results look like amazing websites with lots of traffic, customers, reviews.... then your niche may be too competitive... so start over with another hobby product.
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Legendary Contributor
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May 3, 2014
Marbella, Spain
Those are good pointers.

You could also look at going more granular. By niching down even further. Becoming a specialist in one area of a field.

I used to use a company that provided one of my businesses with adhesives for resale. That's all they did, glue. But they pretty much did every type you could imagine. They became the go-to supplier for that product, and, as well as selling household brands they also created their own brands.

It could be something as simple as a fishing lures. Model aircraft engines. Decals. By specialising you can become an authority. That has market appeal all of its own.

I ripped this list off a 2017 newspaper article about common hobbies of the rich which, as you will see, is not much different to people with less disposable income. It might give you some ideas.

In order of most popular:

  • Philanthropy
  • Travel
  • Art
  • Fashion and Style
  • Wines and Spirits
  • Boating
  • Health And Exercise
  • Cars
  • Collectables
  • Football (Soccer)
  • Reading
  • Golf
  • Dining
  • Hunting
  • Jewellery
  • Fishing
  • Watches
  • Skiing
Last edited:


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Jun 8, 2017
I am curious about this topic too, although I kind of decided.

With my 3rd business I went with the hobby, it is great but it was fitness niche, way too competitive, it kept me going through the early period but it never took off as much as I would like for a number of reasons, but it brings food to the table.

Instead of going for a hobby simple way is looking for solving problems, in which niche you feel pain whenever you shop, and how can you help your customers for this pain to go away? If you found a problem and have a solution for it you got your niche.

My current niche selection was more simple than point 1 and 2. Point 1 is simple but can be competitive and have other downsides, using point 2 is by its nature won't be very competitive because if it was this problem would be already solved but it requires more preparation which might unnecessarily delay taking action.

This time I will go with solution number 3 that I haven't tried before. I will go with tax-exempt industry :) I will report how that goes but I am still curious about other people idea of this process and what factors they take into consideration.


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Dec 4, 2018
[QUOTE = "Wiezel, post: 758674, miembro: 61407"] Soy de los Países Bajos y tenemos algunos sitios web enormes que son bien conocidos por todos los holandeses y venden MUCHOS en muchos nichos. Estoy interesado en crear mi propia tienda de comercio electrónico (a través de Shopify) por la razón principal de tener más control que en Amazon, etc.

He buscado en los nichos que están vinculados a mis aficiones, pero incluso el top 5 de los sitios web es atractivo, tiene buenas críticas y también está activo en las redes sociales. ¿Cómo debo proceder? Simplemente busque pasatiempos en Internet, elija uno y verifique si hay un negocio, aunque no sepa nada sobre ese pasatiempo o lugar.

Estoy siguiendo el tema de [USUARIO = 1186] @G_Alexander [/ USUARIO] y recomienda lo siguiente sobre cómo elegir un nicho;

Al elegir su nicho para una tienda de comercio electrónico:
  1. Piense en sus pasatiempos cuando elija un producto (e intente estar entre $ 100 y $ 500 por pedido al precio de venta)
    • Use el "Planificador de palabras clave" de Google para averiguar si su palabra clave de búsqueda de producto principal obtiene al menos 10,000 búsquedas por mes
      • O si la combinación de sus dos palabras clave principales obtiene más de 10,000 por mes
  2. Una vez que encuentre una palabra clave que sea un pasatiempo y cumpla con esos criterios ... escríbala en google y compruebe cuáles son los tres resultados principales (resultados orgánicos)
    • Si el primer resultado se ve como basura (sitio web antiguo, no hay evaluaciones de los clientes, no cuentas de redes sociales) ... entonces estás en algo.
    • Si el primer resultado se ve bien, pero el segundo y el tercero se ven como una mierda ... aún podría estar en algo.
    • Si los 3 mejores resultados parecen ser sitios web increíbles con mucho tráfico, clientes, reseñas ... entonces su nicho puede ser demasiado competitivo ... así que comience de nuevo con otro producto de hobby.
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Legendary Contributor
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May 27, 2013
United States
I think you're getting ahead of yourself here.

It's not just "pick a niche and go".

Start with one product where you see an opportunity. One product, targeted towards one sub-segment of the market, that you can be the best at.

Look for things people are complaining about. Things they wish were different about their current solution. And then figure out how to make it bigger.

That's now a solid idea. Now that you have that, take a step back and look at the niche as a whole. After you get this product rolling, do you see a path forward for expansion in the niche... or is this going to be a one and done thing? You want to think long-term.

You don't necessarily have to know anything about your niche before starting. But you're going to need to dedicate yourself to becoming an expert, if you want to achieve any success.

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