Ecommerce Deal Sites

[Knuffix]

Just a thought I had recently:

Many of you know sites like Groupon and those "Daily Deal Sites" that are popping up everywhere.

What if you would do something similar for niche ecommerce stores & brands.

Say you would go for a fashion niche like Women's shoes or Men's Watches or something similar.

Find some brands or dealers and get them to showcase a sale on your website.

Doesn't even have to be daily deals but 3-5 day long deals.

Now as the middleman you'll get a commission or a fixed amount per click (think Adwords but on a very targeted area) for every offer that is claimed on your site.

What do you think about that?

 

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[CBilly]

I have a couple clients who have used Groupon type sites. I'm sure you're aware of the downside to the business owners with groupon. They sell the product half off on the site usually and then they only receive 20-40% of the funds of the sale price. Most times this leaves the business with a negative hit. Most are willing to take that hit for the advertising of the business but It very rarerly leads to repeat business, unless another groupon is involved.

You would need to find a product with a large enough margin so the vendor still makes profit at that discounted price and it would still generate repeat business. I'm not sure if men buy watches frequently enough for that, but that's your call at the end of the day.

However, one good model is SteepandCheap.com. They are targeting the outdoorsmen/women demograpic. Go take a look at how that is set up

Just my $.02