E-Commerce: Stationary Planner For Women

[Ivo Alexandroff]

First of all, congrats on decent sales figures after just one week!

I totally understand your struggle between the two angles, both of which offer their advantages.

The Christian angle is more targeted and those women will feel a stronger identity connection with your brand = need less convincing.

So I recommend testing the modular planner but keeping the Christian angle.

To test this properly, would that mean setting up two different website experiences — one that targets Christian women with the full planner, and another that speaks to all women using the modular system?


Would I be pre-selling on both to compare conversions and customer behavior?

Yep, just create two separate landing pages and test customer behaviour (use Google Analytics + Hotjar or similar setup).

I have a hunch that offering a core/base planner with a couple of main sections and then offering a couple of modular inserts as upsells during second step of checkout might work well.

 

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[door123]

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[Nick_20]

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[door123]

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[BlackMagician]

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[door123]

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