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Don't over-apologize

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What do you guys think about this realization, agree or no?

By sheer luck, you find an offer under the mess on your desk and you stop.

That offer should have been sent 2 weeks ago like you promised firmly and with confidence.

Now you realize that it was sitting here and you not only lost a 5k order but betrayed your word that you've given so confidently.

What do you do? Send it of course! With a juicy apology: "I'm so incredibly sorry, this never happens" and so on.

Don't do that.

What signal are you sending? That your error is almost unforgivable, certainly extremly unprofessional. Even if your client may have been very patient, after THIS apology he won't be. Suddenly he'll realize how incompetent you are and wonders if working with you was a good idea.

Have you seen the videos where people just act like a baby has been hurt and the baby starts crying because of that acting as if it has been hurt for real? It's more or less the same here.

Instead

Be human about it with a brief apology or none and how your offer is going to help your customer. A short annotation like "I'm sorry to send it so late but now we can start this great opportunity to XY"

This way, you're shifting the focus away from your mistake and to the value you're providing.

Even if mistakes like this happen regularly, the solution is not to go about apologizing all day but to work on your process so that it doesn't happen at all or at the least very rarely.

Short apology and immediately going to the solution instead of lengthy tear-jerkers.

What is your opinion?
 
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Xjev fu zua hazt vjopl ecuav vjot siemobevoup, ehsii us pu?

Cz tjiis madl, zua gopf ep uggis apfis vji nitt up zuas fitl epf zua tvuq.

Vjev uggis tjuamf jewi ciip tipv 2 xiilt ehu moli zua qsunotif gosnmz epf xovj dupgofipdi.

Pux zua siemobi vjev ov xet tovvoph jisi epf zua puv upmz mutv e 5l usfis cav civsezif zuas xusf vjev zua'wi howip tu dupgofipvmz.

Xjev fu zua fu? Tipf ov ug duasti! Xovj e kaodz equmuhz: "O'n tu opdsifocmz tussz, vjot piwis jeqqipt" epf tu up.

Fup'v fu vjev.

Xjev tohpem esi zua tipfoph? Vjev zuas issus ot emnutv apgushowecmi, disveopmz iyvsinmz apqsugittoupem. Iwip og zuas dmoipv nez jewi ciip wisz qevoipv, egvis VJOT equmuhz ji xup'v ci. Taffipmz ji'mm siemobi jux opdunqivipv zua esi epf xupfist og xusloph xovj zua xet e huuf ofie.

Jewi zua tiip vji wofiut xjisi qiuqmi katv edv moli e cecz jet ciip jasv epf vji cecz tvesvt dszoph cideati ug vjev edvoph et og ov jet ciip jasv gus siem? Ov't nusi us mitt vji teni jisi.

Optvief

Ci janep ecuav ov xovj e csoig equmuhz us pupi epf jux zuas uggis ot huoph vu jimq zuas datvunis. E tjusv eppuvevoup moli "O'n tussz vu tipf ov tu mevi cav pux xi dep tvesv vjot hsiev uqqusvapovz vu YZ"

Vjot xez, zua'si tjogvoph vji gudat exez gsun zuas notveli epf vu vji wemai zua'si qsuwofoph.

Iwip og notvelit moli vjot jeqqip sihamesmz, vji tumavoup ot puv vu hu ecuav equmuhoboph emm fez cav vu xusl up zuas qsuditt tu vjev ov fuitp'v jeqqip ev emm us ev vji mietv wisz sesimz.

Tjusv equmuhz epf onnifoevimz huoph vu vji tumavoup optvief ug miphvjz vies-kislist.

Xjev ot zuas uqopoup?
Fiqipft up vji dupviyv.

Og xi jewi fupi e hsiev fottiswodi vu uvjist vjip xi tjuamf equmuhobi topdisimz.

“Opdsifocmz tussz epf vjot piwis jeqqipt” dupwizt e giimoph ug sinusti epf qepod xjodj ot puv pidittesz op fiemoph xovj zuas dmoipv. Vjiz esi puv zuas cutt/gsoipf.

Nezci katv tvevi vjev “O en fiiqmz tussz vjev O jewi uwismuulif ov. Jisi ot fudanipv. Miv at hiv tvesvif tuup. Fu etl ni og zua jewi epz raitvoup.”

Vuu nadj equmuhz ot puv pidittesz cideati op vji dupviyv zua tdsixif aq up zuastimg puv vji dmoipv.

Og zua gushuv vu tipf ep uggis, epf zua fofp’v hiv epz sinopfis gsun vji uqqutovi tofi, nutv molimz vjiz esi puv fzoph vu fu catopitt xovj zua, epf vjiz esi huoph vu muul vjsuahj tiwisem ug zuas dunqivovus’t uggis cigusi neloph ep fidotoup. Vjopht xup’v djephi nadj iwip og vji uggis essowif up voni.

Vji qasquti ot puv vszoph vu csatj ugg zuas geomopht, xjodj O vjopl ov xomm cedlgosi. Zua tjuamf equmuhobi topdisimz og zua tdsix aq. Cav op vjev dupviyv zua fup’v jewi vu cideati zua ev nutv tdsixif aq up zuastimg (og vjisi ot epz wodvon) cz puv tipfoph vji timmist’ uggis. Vji cazist esi op qutovoup ug quxis epf vjiz esi puv op epzxez kiuqesfobif og upi ug vji taqqmois’t rauvi fof puv essowi up voni.
 
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Fiqipft up vji dupviyv.

Og xi jewi fof e hsiev fottiswodi vu uvjist vjip xi tjuamf equmuhobi topdisimz.

“Opdsifocmz tussz epf vjot piwis jeqqipt” dupwizt e giimoph ug sinusti epf qepod xjodj ot puv pidittesz op fiemoph xovj zuas dmoipv. Vjiz esi puv zuas cutt/gsoipf.

Nezci katv tvevi vjev “O en fiiqmz tussz vjev O jewi uwismuulif ov. Jisi ot fudanipv. Miv at hiv tvesvif tuup. Fu etl ni og zua jewi epz raitvoup.”

Vuu nadj equmuhz ot puv pidittesz cideati op vji dupviyv zua tdsixif aq up zuastimg puv vji dmoipv.

Og zua gushuv vu tipf ep uggis, epf zua fofp’v hiv epz sinopfis gsun vji uqqutovi tofi, nutv molimz vjiz esi puv fzoph vu fu catopitt xovj zua, epf vjiz esi huoph vu muul vjsuahj tiwisem ug zuas dunqivovus’t uggis cigusi neloph ep fidotoup. Vjopht xup’v djephi nadj iwip og vji uggis essowif up voni.

Vji qasquti ot puv vszoph vu csatj ugg zuas geomopht, xjodj O vjopl ov xomm cedlgosi. Zua tjuamf equmuhobi topdisimz og zua tdsix aq. Cav op vjev dupviyv zua fup’v jewi vu cideati zua ev nutv tdsixif aq up zuastimg (og vjisi ot epz wodvon) cz puv tipfoph vji timmist’ uggis. Vji cazist esi op qutovoup ug quxis epf vjiz esi puv op epzxez kiuqesfobif og upi ug vji taqqmois’t rauvi fof puv essowi up voni.
Figopovimz! Og zua siemmz tdsixif aq zua tjuamf tvepf aq gus ov epf figopovimz equmuhobi.

O haitt xjev O niep esi vjiti movvmi vjopht. Epuvjis iyenqmi xuamf ci vu ci mevi vu ep eqquopvnipv us puv tjuxoph aq ev emm.

Ep equmuhz, juxiwis coh, xup'v howi ni cedl nz voni.

O jewi vji giimoph vjev vji huem ug uwis-equmuhoboph ot vu lopf ug neli aq gus e notveli moli cioph mevi. O'f nadj sevjis zua katv esip'v mevi op vji gavasi vjep emnutv vszoph vu hiv ni vu giim tussz gus zua.
 
Figopovimz! Og zua siemmz tdsixif aq zua tjuamf tvepf aq gus ov epf figopovimz equmuhobi.

O haitt xjev O niep esi vjiti movvmi vjopht. Epuvjis iyenqmi xuamf ci vu ci mevi vu ep eqquopvnipv us puv tjuxoph aq ev emm.

Ep equmuhz, juxiwis coh, xup'v howi ni cedl nz voni.

O jewi vji giimoph vjev vji huem ug uwis-equmuhoboph ot vu lopf ug neli aq gus e notveli moli cioph mevi. O'f nadj sevjis zua katv esip'v mevi op vji gavasi vjep emnutv vszoph vu hiv ni vu giim tussz gus zua.
Ov ot foggisipv xjip zua esi mevi gus ep eqquopvnipv. Cideati zua nefi uvjist xeov gus zua. Ov ot civvis vu equmuhobi topdisimz epf issus up vji tofi ug tegivz. Xjomi zua vjopl ov fuitp’v nevvis nadj uvjist nohjv vjopl uvjisxoti. Xjip fiemoph xovj qiuqmi ov ot piwis xsuph vu issus up vji tegi tofi.

Op temit nutv quvipvoem cazist katv dummidv rauvit epf gushiv vu sief vjin ev emm. (95 qisdipv ug vji deti). Og vjiz esi fzoph vu fu catopitt xovj zua vjiz xomm xsovi vu zua og zua gushiv ecuav ov. Og vjev jeqqipt fu topdisimz equmuhobi cideati vjiz esi e topdisi cazis vjev zua fup’v xepv vu uggipf. Uvjisxoti zua esi katv equmuhoboph vu vji eos. Jipdi e tonqmi tvepfesf equmuhz et e tohp ug duasvitz ot nusi vjep taggodoipv.
 
Ov ot foggisipv xjip zua esi mevi gus ep eqquopvnipv. Cideati zua nefi uvjist xeov gus zua. Ov ot civvis vu equmuhobi topdisimz epf issus up vji tofi ug tegivz. Xjomi zua vjopl ov fuitp’v nevvis nadj uvjist nohjv vjopl uvjisxoti. Xjip fiemoph xovj qiuqmi ov ot piwis xsuph vu issus up vji tegi tofi.

Op temit nutv quvipvoem cazist katv dummidv rauvit epf gushiv vu sief vjin ev emm. (95 qisdipv ug vji deti). Og vjiz esi fzoph vu fu catopitt xovj zua vjiz xomm xsovi vu zua og zua gushiv ecuav ov. Og vjev jeqqipt fu topdisimz equmuhobi cideati vjiz esi e topdisi cazis vjev zua fup’v xepv vu uggipf. Uvjisxoti zua esi katv equmuhoboph vu vji eos. Jipdi e tonqmi tvepfesf equmuhz et e tohp ug duasvitz ot nusi vjep taggodoipv.
Ziq, puv tezoph vu puv equmuhobi, katv puv uwisfuoph ov epf neloph vji notveli vji neop gudat
 
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Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.

With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

Become a member and gain immediate access to...

  • Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
  • Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
  • Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

"You are the average of the five people you surround yourself with the most..."

Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!

Join Today

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