Z5 FILMS
Contributor
I'm going to swim against the current on this one and say that the hyphen does not matter. Web navigation is driven by clicks, not typing. Search engines and social bookmarking sites all use links. Once your customers hit that link, they can bookmark your site and use it every day without ever having typed it into their address bar.
i.e. Quick show of hands: how many people got here today by TYPING, "http://www.thefastlanetomillions.com"?
I can understand the argument for a cute, catchy domain; but prospects will be Googling you anyway. I'd focus on SEO.
Hyphens are fine for junk "thrown down" sites for 16 year olds trying to make a couple dollars with Adsense.
If you're trying to build a brand and an image, hyphens "suck a$$" no doubt.
Not to mention it just makes your site look amateurish. Every time I'm searching and see the domains such as "www.my-awesome-great-super-cool-website-online.com" my first thought is it's owned by a kid who does not take his site too serious and the content must be crap and probably filled with ads.
NO HYPHENS!
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