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Does Technical Glitch Marketing Work?

Marketing, social media, advertising

Roli

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I have recently had 2 mails from lists that I'm subscribed to, which basically have the same gist. "Due to technical glitch, our limited space amazing thingy went out for longer than expected. So take advantage of us"

You get the picture, obvious BS. but got me wondering if anyone has tried this and if it works?

My guess is no; however I'm always prepared to be wrong.
 
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TheDillon__

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I have recently had 2 mails from lists that I'm subscribed to, which basically have the same gist. "Due to technical glitch, our limited space amazing thingy went out for longer than expected. So take advantage of us"

You get the picture, obvious BS. but got me wondering if anyone has tried this and if it works?

My guess is no; however I'm always prepared to be wrong.
Not sure. Test it, report back.
 

Argue

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From a consumer perspective, those words caused a feeling of urgency.

Maybe run an experiment and see how it works out. Interested in your findings!
 

Roli

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Not sure. Test it, report back.


From a consumer perspective, those words caused a feeling of urgency.

Maybe run an experiment and see how it works out. Interested in your findings!

Not sure I have the right product for it... I'll see if I can come up with something this weekend.

Funnily enough there is a technical glitch on one of my products on FB, it's showing for more than 3 times the amount it's meant to be; not so great as nobody will ever pay that much for that product.
 
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