I'm pretty deep into the "planner world" as a consumer myself, and with the following I have from my media/education-based company, I can see some interest in creating a planner for my existing audience. But do folks think the niche just way too over saturated these days? There's a ton out there that have popped up in the past few years.
It seems that most of having a successful planner company is marketing, very little is the actual product.
I launched my book with a kickstarter since pre-sales were an excellent way to test the market + get cash up front to fund a round of production; I'm considering another KS for a planner that would serve my audience, but I don't want to blow my social capital with my audience with a kickstarter campaign unless I feel like there's a good market. Any idea about testing out prior to a kickstarter (perhaps an instagram/FB campaign with a small store setup to accept preorders)?
It seems that most of having a successful planner company is marketing, very little is the actual product.
I launched my book with a kickstarter since pre-sales were an excellent way to test the market + get cash up front to fund a round of production; I'm considering another KS for a planner that would serve my audience, but I don't want to blow my social capital with my audience with a kickstarter campaign unless I feel like there's a good market. Any idea about testing out prior to a kickstarter (perhaps an instagram/FB campaign with a small store setup to accept preorders)?
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