I figured Marky Z has enough money so am going to start diving deep into referrals and seeing how good I can get at building something that turns into an absolute machine for sending me high-quality leads.
I have a new commercial cleaning business that's a few months old, and my latest client that just signed on was via referral. The wife of the manager at one of my sites we clean referred me to a commercial real estate agency that I hope to turn into a lot of referrals.
I'm about to read a book called The Referral Engine by John Jantsch (Duct Tape Marketing), but would love to hear others experience in getting referrals for local service businesses, which I think will end up being different to how referrals are set up for B2C product businesses.
One thing I do remember from years ago, was people getting a really high success rate in making the reward for referral not something that the referrer gets, but something that they can pass along to someone else. So in my case it would be telling the real estate something like any clients that lease commercial property through them can be offered some kind of xyz..
The other point I remember is being careful with offering a discount as it can sometimes cheapen the look of the service. Maybe better to offer something additional for free upon signing. In my case, maybe that's a free carpet clean, or a free initial clean that's usually more expensive and like an exit clean etc.
Would be great to hear others thoughts, and I'll update this thread as I go.
I have a new commercial cleaning business that's a few months old, and my latest client that just signed on was via referral. The wife of the manager at one of my sites we clean referred me to a commercial real estate agency that I hope to turn into a lot of referrals.
I'm about to read a book called The Referral Engine by John Jantsch (Duct Tape Marketing), but would love to hear others experience in getting referrals for local service businesses, which I think will end up being different to how referrals are set up for B2C product businesses.
One thing I do remember from years ago, was people getting a really high success rate in making the reward for referral not something that the referrer gets, but something that they can pass along to someone else. So in my case it would be telling the real estate something like any clients that lease commercial property through them can be offered some kind of xyz..
The other point I remember is being careful with offering a discount as it can sometimes cheapen the look of the service. Maybe better to offer something additional for free upon signing. In my case, maybe that's a free carpet clean, or a free initial clean that's usually more expensive and like an exit clean etc.
Would be great to hear others thoughts, and I'll update this thread as I go.
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