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Could low entry be an asset (Let's assume you're also not necessarily exceptional)

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Zest

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I'm bouncing a few ideas around when it comes to which direction I want my website to take. It's new and I've been working on it but I can still easily take it in a blogging direction or a digital product sales direction.

Here's the thing. It's obvious that there are so many blogs and bloggers out there now. Many start blogging because they think it's easy and easy money.

Don't these same people eventually discover the harsh reality?

And don't these people also eventually leave the sphere?

My thinking on this is that even if there's low entry to a niche, there may also be A LOT OF TURNOVER because people underestimated the competition.

Therefore, even if you're not too exceptional (just an assumption, I know where I can deliver strong value relative to other sites), wouldn't it benefit you to just stick with it and chip away like in any business?

I think the weak hands get shaken out very quickly. If there's easy entry there's also a lot of turnover. If there's a lot of turnover, you have to stick with it, keep offering value, and have a maniacal commitment to the process come hell or high water.

Wherever there is easy entry there is also quick discouragement. Wherever there is quick discouragement is ripe for opportunity.

What do you think?
 
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