The Entrepreneur Forum | Financial Freedom | Starting a Business | Motivation | Money | Success

Could low entry be an asset (Let's assume you're also not necessarily exceptional)

The Entrepreneur's Forum for learning how to build wealth and financial freedom the Fastlane way!

Say "NO" to mediocre living rife with jobs, ascetic frugality, and suffocating savings rituals— learn how to build a Fastlane business that pays both freedom and lifestyle affluence. Join our forum with more than 70,000 entrepreneurs who are making it happen.
Join for FREE Today
Get the books
Remove ads? Join Fastlane INSIDERS
(Registration removes this block)

Zest

Contributor
Aug 21, 2018
22
31
I'm bouncing a few ideas around when it comes to which direction I want my website to take. It's new and I've been working on it but I can still easily take it in a blogging direction or a digital product sales direction.

Here's the thing. It's obvious that there are so many blogs and bloggers out there now. Many start blogging because they think it's easy and easy money.

Don't these same people eventually discover the harsh reality?

And don't these people also eventually leave the sphere?

My thinking on this is that even if there's low entry to a niche, there may also be A LOT OF TURNOVER because people underestimated the competition.

Therefore, even if you're not too exceptional (just an assumption, I know where I can deliver strong value relative to other sites), wouldn't it benefit you to just stick with it and chip away like in any business?

I think the weak hands get shaken out very quickly. If there's easy entry there's also a lot of turnover. If there's a lot of turnover, you have to stick with it, keep offering value, and have a maniacal commitment to the process come hell or high water.

Wherever there is easy entry there is also quick discouragement. Wherever there is quick discouragement is ripe for opportunity.

What do you think?
 
Don't like ads? Remove them while supporting the forum: Subscribe to Fastlane Insiders.
Last edited:

rybanez

Contributor
Read Fastlane!
Read Unscripted!
Jul 24, 2018
28
90
What do you think?
Being exceptional would probably be needed. Otherwise, wouldn't you get drown out by all the newbies just starting?

In a fading trend, though, sticking it out might work (less people are coming in than going out, so lower competition). When people move onto the next hot thing, whatever was hot becomes more viable to those there to create actual value over the long-run.

If you want to enter a currently low barrier market (especially one that's trending), it might be better to help the crowd instead of competing with them.

A couple examples off the top of my head:
  • Help beginning artists get exposure via a YouTube channel that curates submissions and posts links to the artists' blogs/Instagrams/YouTube channels.
  • Help people figure out how to get more followers on Instagram by rating tools, offering tutorials, etc.
 

Captain_Picard

Contributor
Aug 21, 2018
13
21
MJ DeMarco mentioned something about that in TMF . In an environment with a low barrier to entry like affiliate marketing and blogging, you must be exceptional at what you do, in other words, you must inform and educate exceptionally, you must entertain exceptionally or provide exceptional value.

Aside from that, consider a low barrier to entry business as something like a gold rush. Anyone can just go and buy Bitcoin or start mining. So, don't go buying up Bitcoin or mining like the rest of them, but provide value in the form of a general store, prepare breakfast for the miners, sell shovels, sell panning equipment, sell coffee. Someone wants to do affiliate marketing and blogging? Sell a course, sell a plugin for WordPress. Create a blogging platform like Wix, sell things that these guys (money-chasers) would need in exchange for value-vouchers.
 

Post New Topic

Please SEARCH before posting.
Please select the BEST category.

Post new topic

New Topics

Fastlane Insiders

View the forum AD FREE.
Private, unindexed content
Detailed process/execution threads
Ideas needing execution, more!

Join Fastlane Insiders.

Must Read Books...

Explore books recommended by MJ DeMarco and other members of the Fastlane entrepreneurial community.
Fastlane Bookstore
Top