I would only look at sans-serif font families. Serif fonts are going to be particularly hard to read with online text, especially if you are using less than a 12 point font. Unless you are picking them only for an aesthetic feel and don't care about readability. If you plan to use more than one font family, I would only use 2. Three at the most. Maybe one font family for general text and then another for product description. You can get a lot out of one font family using bolds and italics for differentiation within the family.
(i.e.
WIDGETS ON-SALE
Widget Number 1
Widget number 1 has the best widgety-ness around
)
If you are looking at fonts solely for online content here is a study/info that I have used in the past.
A 2002 study by the Software Usability and Research Laboratory concluded that:
(i.e.
WIDGETS ON-SALE
Widget Number 1
Widget number 1 has the best widgety-ness around
)
If you are looking at fonts solely for online content here is a study/info that I have used in the past.
A 2002 study by the Software Usability and Research Laboratory concluded that:
- The most legible fonts were Arial, Courier, and Verdana.
- At 10-point size, participants preferred Verdana. Times New Roman was the least preferred.
- At 12-point size, Arial was preferred and Times New Roman was the least preferred.
- The preferred font overall was Verdana, and Times New Roman was the least preferred.