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Convincing customers to switch to a higher paying service

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Angelic

Contributor
Apr 19, 2016
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I'm in an industry where we supply top of the line service, however most of the time we are more expensive than our competitors. How can I display value to potential clients about why they should switch, putting the cost aside? What is the best way to find their needs, put together a custom solution tailored to said needs for the right price? Been running into the issue lately where the benefits of switching do not make sense for the customer price wise. I ask questions regarding the clients needs and try to form a solution based upon that, and like anyone I want to close more deals.
 

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