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Convincing customers to switch to a higher paying service

Angelic

Contributor
Apr 19, 2016
32
24
I'm in an industry where we supply top of the line service, however most of the time we are more expensive than our competitors. How can I display value to potential clients about why they should switch, putting the cost aside? What is the best way to find their needs, put together a custom solution tailored to said needs for the right price? Been running into the issue lately where the benefits of switching do not make sense for the customer price wise. I ask questions regarding the clients needs and try to form a solution based upon that, and like anyone I want to close more deals.
 
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