OK first off let me be clear that I don't have any desire to do this, but I was curious if the "Competitive Intelligence" Industry might be of interest. IF anyone else is interested in it maybe forming a password protected wiki to continuously add and tweak information, network and find out secrets and plans of other online businesses. Then selling that information. It's basically a form of legal espionage. Anyway, I am not that interested in it, and I definitely watch too many corporate conspiracy movies, but if anyone had an interest I wonder if this industry could be brought online. Maybe there already is but I am unaware of it.
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A broad definition of competitive intelligence is the action of defining, gathering, analyzing, and distributing Intelligence about products, customers, competitors and any aspect of the environment needed to support executives and managers in making strategic decisions for an organization.
Key points of this definition:
The term CI is often viewed as synonymous with competitor analysis, but competitive intelligence is more than analyzing competitors — it is about making the organization more competitive relative to its entire environment and stakeholders: customers, competitors, distributors, technologies, macro-economic data etc.
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A broad definition of competitive intelligence is the action of defining, gathering, analyzing, and distributing Intelligence about products, customers, competitors and any aspect of the environment needed to support executives and managers in making strategic decisions for an organization.
Key points of this definition:
- Competitive intelligence is an ethical and legal business practice, as opposed to industrial espionage which is illegal.
- The focus is on the external business environment.[1]
- There is a process involved in gathering information, converting it into intelligence and then utilizing this in business decision making. CI professionals emphasize that if the intelligence gathered is not usable (or actionable) then it is not intelligence.
The term CI is often viewed as synonymous with competitor analysis, but competitive intelligence is more than analyzing competitors — it is about making the organization more competitive relative to its entire environment and stakeholders: customers, competitors, distributors, technologies, macro-economic data etc.
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