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cold to warm (followups)

sparechange

Gold Contributor
Speedway Pass
Nov 11, 2016
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Canada (Vancouver/Calgary)
some thoughts ive had, ran a successful ad on facebook that generated me lots of leads.

what would be the best way to approach converting them?

i feel as if direct linking to my store is a horrible strategy

perhaps a simple ''hey thanks for checking out XXXX if your interested in more content be sure to like/follow etc etc''

after this? how can i add value to a potential customer *before* i link to my store or offer them XXXX

or am i simply over thinking this? i have sales from a direct ad on fb although it feels like im missing a piece of the puzzle to explode to hundreds of sales rather than a few here and there
 

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