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Chicken and egg situation...which to get first?

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AKASH

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Hi all,

I am facing a uniquely difficult situation and we are at our wits end in trying to solve it. We hope learned members here can provide insights into this. we have two successful businesses in eCommerce and News and entertainment. The third business that we started was in academic publishing. Here we publish online science magazines which publish papers from researchers around the world. There are some private organizations which endorse these science magazines using their set criteria which included quality of published papers. As many of them are non-profit, they are very choosey about selection.

The difficulty that we are facing is that researchers submit papers to those magazines which are endorsed by these organizations, and these organizations endorse only those magazines which have good quality and large number of published papers.

So, if we have small number of papers published, we don't get endorsement and if we don't get endorsement, researchers don't publish papers. If we compromise on quality of publication even then we don't get endorsements. Also, the endorsements are reviewed every year and a magazine can lose its endorsement any year. We have not faced this situation in any of the other businesses. What can we do to get large number of good quality papers, which will get us the endorsements we need, which will in turn bring more papers?

Please help. Thank you.
 
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Stop Peeking Through the Keyhole.
Open the Door.

You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
  • MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
  • Vetted Network: Connect with founders scaling to 7 and 8 figures.
  • Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck

"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?

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