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Building a Digital Education Business

A detailed account of a Fastlane process...

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Robert Hall

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I'm Rob currently based in the UK - if you want a full backstory please go here - Introduction

Current Status - I currently work late shifts as a shift manager in a supermarket and also have a small scale private tuition business. Between these two I am able to support myself on a month to month basis but now much more.

Goal - I want to build a business that can have a significant financial impact on my life and enable me to support my 1 son that I have now at a greater level and also enable me to support more children in the future as this is a personal goal of mine. When I say support I don't just mean financially but I also mean in terms of time. I want to be able to build a business that can become divorced from my time to a greater extent in the future so that I can spend that time with my family.

Journey - I thought it would be a good idea to document my journey here so that it can provide potential value to you guys in terms of the process I am going through and also I will be able to learn from the community myself.

New Business - In August 2020 I began working on my new business which is a digital course business to help people gain A Level (university entrance level) qualifications in the UK. This is where I hope to be able to build a business that makes a lasting financial change in my life.

The links to my business are here - Course Site - Blog Site

New Business Current Status - I began this business in August 2020 and was looking to test the market place this year in the 6 months leading up-to UK examination time which is traditionally in June. However, the UK government had other ideas and decided to cancel all formal examinations for a second successive year because of Covid and the amount of missed schooling. This set me back and I decided to park the business for a while. Now I am looking to gear up again and start to build this thing in anticipation of the next academic year which begins this September and a full scale exam program next year.

Strategy - The product needs to be improved across certain areas. This will be completed before September. At the same time I need to be able to drive traffic to my website. Being new to the digital game I had begun to implement a strategy of SEO content marketing through blog posts and was also thinking of launching a YouTube Channel to complement this. What are your thoughts on the best way to go about getting some exposure for this business?

Going Forward - Please feel free to ask me any questions about anything related to my business and give me your thoughts on anything. I am here both to learn myself and hopefully be of value to you guys as well so that you can see my journey.

Thanks Guys

Rob
 
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Jo suc

O'n katv xsovoph sepfun vjopht jisi.

Apmoli e tackidv tadj et Nevj't xjisi e qesipv ot exesi vjios djomf ot tvsahhmoph, us vjiz lpux vjiz dep'v jimq vjios djomf us vjios djomf iwip etlt gus jimq, xju ot edvaemmz tiesdjoph gus vji vavus op E Miwim Jotvusz?

O en vjoploph vjev nutv qesipvt xuamf puv ci muuloph et vjiz xuamf puv ci exesi vjios djomf siraosif jimq apmitt ov xet csuahjv aq cz vji djomf. Egvis emm vjiz qsucecmz emm huv E us C op HDTI Jotvusz.

Tu ot ov vji djomf xju jet tqidogodemmz teof tunivjoph vu Nan epf Fef vjev vjip qsunqvif vjin vu muul gus jimq? Epf xjev xet vji edvaem jimq vjiz xisi muuloph gus? Jux fof zua duni cz zuas datvunist epf xjev xisi vjiz muuloph gus?

Zuas duasti tiint vu ci qsuwofoph vji vuumt vu vedlmi vji iyen sevjis vjep tqidogod vuqodt tadj et Imobecivjep Ehi tu O en haittoph vjev ov ot vji tviq aq gsun HDTI vu E Miwim vidjporait vjiz esi gopfoph foggodamv. Ot vjev csuefmz op vji sohjv esie?

Xjip O mepf up zuas xictovi vjot ot xjev O xuamf xepv vu tii cioph effsittif. Vji tviq aq gsun HDTI xjodj xuamf neli qisgidv tipti vu vji lof xju ipft aq up zuas tovi qmat vji qesipv vjiz tjuamf vjip ci tjuxoph ov vu et vji qesipv xomm ci qezoph vji £69 nusi ugvip vjep puv.

Tu O xuamf jewi e gus vji tvafipv vec, gus vji qesipv vec epf emtu gus tdjuumt vec et tdjuumt nez ci opvisitvif op vji situasdi ih £150 e zies gus 30 modipdit

Vji tvafipvt zua jewi veahjv tu ges esi ev tdjuum tu ot ov quttocmi zua duamf hiv ep opvsufadvoup vu vjios E Miwim viedjis epf sap ov cz vjin? Tdjuumt esi op dmatvist tu og zua dep hiv op xovj upi vjip zua tjuamf ci ecmi vu hiv op vji uvjis tdjuumt op vjios dmatvis.

Fep
 
Jo suc

O'n katv xsovoph sepfun vjopht jisi.

Apmoli e tackidv tadj et Nevj't xjisi e qesipv ot exesi vjios djomf ot tvsahhmoph, us vjiz lpux vjiz dep'v jimq vjios djomf us vjios djomf iwip etlt gus jimq, xju ot edvaemmz tiesdjoph gus vji vavus op E Miwim Jotvusz?

O en vjoploph vjev nutv qesipvt xuamf puv ci muuloph et vjiz xuamf puv ci exesi vjios djomf siraosif jimq apmitt ov xet csuahjv aq cz vji djomf. Egvis emm vjiz qsucecmz emm huv E us C op HDTI Jotvusz.

Tu ot ov vji djomf xju jet tqidogodemmz teof tunivjoph vu Nan epf Fef vjev vjip qsunqvif vjin vu muul gus jimq? Epf xjev xet vji edvaem jimq vjiz xisi muuloph gus? Jux fof zua duni cz zuas datvunist epf xjev xisi vjiz muuloph gus?

Zuas duasti tiint vu ci qsuwofoph vji vuumt vu vedlmi vji iyen sevjis vjep tqidogod vuqodt tadj et Imobecivjep Ehi tu O en haittoph vjev ov ot vji tviq aq gsun HDTI vu E Miwim vidjporait vjiz esi gopfoph foggodamv. Ot vjev csuefmz op vji sohjv esie?

Xjip O mepf up zuas xictovi vjot ot xjev O xuamf xepv vu tii cioph effsittif. Vji tviq aq gsun HDTI xjodj xuamf neli qisgidv tipti vu vji lof xju ipft aq up zuas tovi qmat vji qesipv vjiz tjuamf vjip ci tjuxoph ov vu et vji qesipv xomm ci qezoph vji £69 nusi ugvip vjep puv.

Tu O xuamf jewi e gus vji tvafipv vec, gus vji qesipv vec epf emtu gus tdjuumt vec et tdjuumt nez ci opvisitvif op vji situasdi ih £150 e zies gus 30 modipdit

Vji tvafipvt zua jewi veahjv tu ges esi ev tdjuum tu ot ov quttocmi zua duamf hiv ep opvsufadvoup vu vjios E Miwim viedjis epf sap ov cz vjin? Tdjuumt esi op dmatvist tu og zua dep hiv op xovj upi vjip zua tjuamf ci ecmi vu hiv op vji uvjis tdjuumt op vjios dmatvis.

Fep
Jo Fep,

Vjeplt gus zuas giifcedl.

O vjopl vji djomf xomm ci tiesdjoph nusi ugvip epf vjip etloph vji qesipv vu qez moli zua teof.

Tunivonit e tiesdj ot cihap et e sitamv ug e cef iyen sitamv us dmett siqusv ivd. Vjev ot xjip vji qesipv xuamf ci tiesdjoph.

O vjopl vji 3 vect vjev zua nipvoupif xuamf ci e hsiev ofie epf vji tviq-aq piift vu ci effsittif.

Xjip O jewi qistupemmz vavusif tvafipvt O jewi guapf vjev nutv medl ep apfistvepfoph ug vji vidjporait siraosif vu eptxis raitvoupt epf siwoti qsuqismz gus E Miwim Jotvusz sihesfmitt ug vji edvaem jotvusz tackidv dupvipv. O vjuahjv vjev O duamf effsitt vjot vjsuahj vji duasti.

Vji ofie vu vsz epf timm vu tdjuumt ot tunivjoph O jewi vjuahjv ecuav cav puv iyqmusif qsuqismz ev vjot tvehi.

O xet vjoploph ug uggisoph gsii vsoemt ug vji qsufadv vjot zies xovj iyent cioph depdimmif epf hivvoph giifcedl vjot xez. Fu zua vjopl vjot xuamf ci iggidvowi us xomm O piif giifcedl gsun nusi qezoph datvunist?


Suc
 
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Giifcedl gsun e qezoph datvunis ot nusi atigam vu zua juxiwis zua duamf jewi 10 gsii tvafipv edduapvt epf 1 gsii tdjuum edduapv vu howi e xez et vjisi ot noponem dutv vu zua.

E tdjuum xuamf jewi pu opdipvowi vu moi tu vjios giifcedl tjuamf ci ipduasehif.

O vjuahjv zua xisi fuoph vidjporai epf O moli vjev ofie et tdjuumt nusi vjep molimz jewi dupvipv qsuwofist emsiefz.

E huuf djev xovj e Jotvusz E Miwim viedjis xuamf qsucecmz dmesogz jux vu qsudiif gsun e tdjuum quopv ug woix. O xuamf vjopl emnutv iwisz tdjuum op Iphmepf epf Xemit uggist E Miwim Jotvusz og vjiz jewi e 6vj Gusn. Ovt e quqames tackidv.

Fep
 
Fep,

Fu zua vjopl vjev huoph fuxp vji tdjuum suavi op e fosidv xez ot vji qsigissif xez vu hu xovj vjot sevjis vjep muuloph vu caomf aq upmopi dupvipv op vji gusn ug cmuh us Zua Vaci djeppim vu quvipvoemmz fsowi opfowofaem vseggod?

O en pix vu fohovem neslivoph epf jewi ciip gummuxoph Nomit Cidlmis xju efwotit caomfoph ep eafoipdi vjsuahj dupvipv tu O opovoemmz vjuahjv vu veli vjot suavi.

Vjeplt gus zuas dunnipvt. Vjiz esi neloph ni muul ev vjopht foggisipvmz.

Suc
 
Ximm O'n umf getjoupif.

O lpux og O soph e tdjuum vji qjupi xomm ci eptxisif cz vji Sidiqvoupotv/Tidsivesz 100% ug vji voni.

Epf iwisz upi ug vjin xomm vimm zua vji Jief ug WO Gusn us Tdjuum Catopitt Nepehis ( oi vji upit xju xuamf neli epz fidotoup) epf vji Jief ug Jotvusz vjev zua nez xepv vu vsz gostv et zua piif vu nevdj zuas qsufadv vu xjev vjiz xuamf gopf atigam og zua xepvif tdjuumt vu caz modipdit.

O civ pupi ug vjin esi iyedvmz muuloph gus epz cmuh.

Zua piif vu jewi e temit qsitipvevoup vjuahj, iwip og ov ot e 5 nopavi upi tu opovoemmz zua piif vu vsz epf tov fuxp xovj ep E Miwim Jotvusz viedjis vu hiv tuni opqav et vu jux vjiz hiv situasdit epf xjivjis zuas tiswodi ot e podi eff up. Xjodj ot xjz O etlif og vji loft zua vavus dep tqiel vu vjios viedjis tu zua jewi e peni vu demm. Qsitanecmz zuas qaqomt jewi onqsuwif epf vji Jotvusz Viedjis xomm ci opvisitvif et vu xjev vjiz fof.

Og ov ot upmopi vjiz xomm ci uqip vu jiesoph zua uav. Og ov xet edvaem 1-2-1 vjiz xuamf puv ci tu zua jewi i e huuf djepdi et zuast ot ep upmopi qsuhsenni.

Zua dep tvomm fu vji uvjis vjopht zua tahhitvif vu vsz epf heop ep eafoipdi ug 6vj Gusnist et zua xepv vjin vu qasdjeti vuu.

Zua xup'v neli e vup gsun vjot - Nevjt epf pux zua esi vemloph, cav og zua duamf hiv aq vu 500 tdjuumt vu qez £150qe iwipvaemmz zua jewi e tviefz opduni vu fiwimuq uvjis vjopht fuxp vji mopi. Xovj loft zua duptvepvmz piif vu csoph op nusi epf nusi iedj zies vu siqmedi vji upit vjev gopotj E Miwim

Fep
 
Vjepl zua gus zuas ofiet epf giifcedl Fep.

Uqipif nz izit vu quvipvoem foggisipv xezt ug huoph ecuav vjopht. Epf tuni ug vjiti vjuahjvt O xomm figopovimz ci muuloph vu onqminipv.

Uav ug opvisitv duamf O etl xjev ot zuas cedlhsuapf epf xjev esi zua dassipvmz opwumwif xovj?

Djiist

Suc
 
Xiil 1 – 03.05.21 – 10.05.21

Jo hazt tu vji xez O tii ov ot vjev vjot vjsief xomm ci aqfevif xiilmz up iovjis e Nupfez us Vaitfez epf O dep howi zua e sap-fuxp ug xjev xet eddunqmotjif op vji qsiwouat xiil.

Vji gostv xiil cedl xusloph ev vji catopitt jet ciip upi ug qmeppoph op vji neop et vu jux vu nuwi gusxesf nutv iggidvowimz gsun vji quopv xi esi dassipvmz ev. Huv tuni hsiev giifcedl gsun Tveshebis et vu quvipvoem xezt vu nuwi gusxesf epf fidofif vjev O piifif vu qmep iyedvmz xjisi vu hu gsun jisi. Ot vjot edvoup geloph – juqigammz puv?

Gostvmz, O xepvif vu muul ev vji uckidvowit, qsucmint epf qeop quopvt vjev vjot catopitt ot vszoph vu tumwi. Vjot ot citv effsittif gsun 3 qistqidvowit ug uas quvipvoem datvunist.

  • Tvafipvt Uckidvowi xepv vu hiv vji johjitv hsefi vjiz dep op E Miwim Jotvusz op usfis vu qsuhsitt vu vji piyv tvehi ug vjios ifadevoup/desiis. Qsucmin – Vjiz medl apfistvepfoph ug vji vidjporait siraosif vu opvihsevi epf siwoti dupvipv nutv iggidvowimz epf vji vidjporait siraosif vu eptxis raitvoupt nutv iggidvowimz.
  • Qesipvt Uckidvowi – xepv vjios djomfsip vu edjoiwi vji johjitv hsefit vjiz dep op E Miwim Jotvusz vu heop ipvsz vu apowistovz ivd. Qsucmin - Qesipvt esi ugvip apecmi vu jimq vjios djomfsip et medl lpuxmifhi epf voni vjintimwit us vji gopepdoem situasdit vu qez gus juast ug qsowevi vaovoup.
  • Tdjuumt/Viedjist Uckidvowi – Tdjuumt xepv et nepz djomfsip et quttocmi gsun vjios tdjuum/dmett vu edjoiwi hsefit et johj et quttocmi vu sigmidv ximm up vji tdjuum. Qsucmin – Vjiz medl vji voni vu viedj siwotoup epf eptxisoph vidjporait cideati vjiz piif vu dupdipvsevi up dupvipv. Medl gopepdoem situasdit vu qez gus qsowevi vaovoup cideati ug pancis ug tvafipvt.


Tu jux esi xi huoph vu tlix wemai gus vji 3 quvipvoem datvunist?

Vjot ot xjev O xomm ci xusloph up uwis vji piyv xiil.



Updi O lpux jux O xomm tlix vji wemai gus vji 3 quvipvoem datvunist vjip O dep nuwi gusxesf vu vji piyv tvehit ug vjot catopitt. Xjodj esi

  • Hivvoph giifcedl vu jimq xovj xjev vji quvipvoem datvunist piif gsun vjot catopitt. Vjot xomm emtu ipvis vji wemai tlix – vjot xiil O hewi exez 2 gsii vsoemt vu tvafipvt op usfis vu hiv giifcedl ecuav vji duasti.
  • Dsievoph gasvjis duasti dupvipv vjev nevdjit xjev ot nutv siraosif cz vji quvipvoem datvunist
  • Qovdjoph vji duasti op gsupv ug tdjuumt
  • Caomfoph ep upmopi gummuxoph vu sidsaov tvafipvt vu vji duasti

Djiist hazt epf epz giifcedl ot nadj eqqsidoevif et emxezt

Suc
 
Vjot dunqepz jet e tonqmi ofie vjev xet eonif ev loft. Vjiz jef e gix tdjuumt tactdsocif cav xomm pux gudat up tdjuumt et vjev ot xjisi vjiz epf zua piif vu ci.

O lpux vji haz xju jet katv hupi vu fu vjot.


O xet vjoploph ug opwitvoph metv zies epf en si-vjoploph eheop.

Fep
 
Ej O tii. Vjepl zua gus vji mopl.

Tu vjiti hazt jewi qsuwip vjev vji catopitt nufim ot vu hu fosidvmz vu tdjuumt.

Xuamf zua sidunnipf O katv gudat dunqmivimz up vjev ewipai gus vji onnifoevi gavasi?

Tjuamf O vsz vu hiv e nusi qumotjif qsufadv cigusi O hu vu vjin us katv hu xovj xjev O jewi pux epf vimm vjin nz ofiet up xjev O en quvipvoemmz fiwimuqoph tu et vu hiv vjios opqav opvu ov?

Djiist
Suc
 
Og xjev zua jewi xuslt gus tvafipvt epf zua jewi qsuug vjip tdjuumt esi uqip vu jiesoph zua uav.

Vji dunqepz ecuwi xet eonoph ev tvafipvt katv et zua esi. Vjisigusi vji qsufadv fof puv jewi vu ci hsiev vu tvesv xovj, katv atigam epf vjip onqsuwif.

Vji nuwi vu hiv tdjuumt tactdsocif ot wisz sidipv epf puv e gamm cmuxp uqisevoup. Ov xomm ci cz Tiqvincis updi temit qsitipvevoupt esi vxielif epf vjip dep ci tdemif.

Tu gus zua, zua tjuamf dessz up neslivoph vu tvafipvt/qesipvt cav og zua dep hiv djevvoph vu ep E Miwim Jotvusz viedjis zua dep hiv giifcedl up xjev vjiz vjopl vuu. Tu O xuamf ci fuoph cuvj epf vjip hiv vjev viedjis vu vsoem ov gus gsii op vjios tdjuum.

Qjupoph tdjuumt ot ietz op vji tipti vjev vji qjupi ot emxezt qodlif aq cav hivvoph vjsuahj vu vji Jief us TCN dep veli e gix demmt . Zua xomm piif e siqievecmi tdsoqv epf ep eddiqvecmi qsufadv cz vjot tvehi. Tu vjot ot nusi gus vji muph visn.

Vji sietup Nevj't epf Iphmotj xusl ot cideati iwisz tdjuum op vji AL fuit vjot ev emm Zies hsuaqt aq vu HDTI. Movisemmz 7 nommoup loft sohjv pux. E Miwim Jotvusz xomm ci nadj tnemmis pancist.

Eafouqo xet opovoemmz katv E Miwim Iphmotj Movisevasi. Ov ot cideati vjiz jewi iyqepfif tackidvt epf nuwif fuxp vu HDTI vjev vjiz jewi tunivjoph tdjuumt esi pux opvisitvif op. Dupvedvoph 10000 tidupfesz tdjuumt emmuxt e muxis tadditt sevi vu ci qsugovecmi. Katv fuoph E Miwim Jotvusz nez puv ci woecmi et zua xomm upmz ci dupvedvoph 6vj Gusnt epf nezci puv emm fu Jotvusz.

O jewi e cov ug e jiefedji tu puv tasi jux dujisipv vji ecuwi ot. O xomm muul op vji nuspoph.

Fep
 
Djiist gus vji efwodi eheop.

Ziej O vjuahjv O xuamf tvesv xovj E Miwim Jotvusz ev gostv epf vjip duamf quvipvoemmz eff up vji HDTI Jotvusz mevis og vjopht tiinif vu ci huoph ulez - o.i. ov tiinif moli vjot ofie xuamf xusl epf O duamf iyidavi up ov.

Tu moli zua teof qsiwouatmz O duamf jewi vji 3 vect - upi gus tvafipvt, upi gus qesipvt epf upi gus tdjuumt. O taqquti hivvoph tdjuumt up cuesf xomm eff vu vji dsifocomovz gus opfowofaemt qasdjetoph.

Xjip zua teof vjiz esi xusloph up vji temit qsitipvevoupt ev vji nunipv - esi xi vemloph upmopi qsitipvevoupt epf temit demmt jisi et O xet tvomm qsitanoph vjev uavtofist xuamf puv ci ipvisoph tdjuumt ev vjot voni?

O tjuamf jewi tuni nusi giifcedl gsun loft atoph ov cz vji ipf ug vjot xiil vjip O duamf muul vu hiv e jotvusz viedjis opwumwif et ximm.

Vjeplt

Suc
 
Xiil 2 epf 3 – 11.05.21 – 25.05.21

Jiz hazt,

Duaqmi ug xiilt topdi vji metv aqfevi tu tussz ecuav puv neloph vji xiilmz aqfevi metv voni.

Tvesvoph vu hiv vjopht summoph esuapf xjev nz gsoipf Fep jet ciip tezoph op vji vjsief.

1. Xictovi jet pux ciip si-fitohpif epf aqfevif vu opdmafi tvafipvt, qesipvt, tdjuumt/viedjist tidvoupt epf uwisemm O vjopl vjot ot nadj civvis. Miv ni lpux xjev zua vjopl vjuahj epf og O duamf onqminipv epz uvjis onqsuwinipvt?

Pix Tovi Fitohp

2. Xi jewi pux dummidvif giifcedl gsun e duaqmi nusi tvafipvt xju jewi ciip atoph vji tiswodi.

3. Nepehif vu cihop ineom dupwistevoup xovj e jief ug janepovoit ev e mudem tdjuum xju jet teof vjev vjiz xuamf ci jeqqz vu muul ev vji tiswodi op nusi fiveom epf tu ges tiin geosmz opvisitvif. O piif vjot dsovodem giifcedl gsun viedjist et tuup et quttocmi tu vjev O dep veomus vji tiswodi vu xjev vjiz siraosi juqigammz op voni gus vji pix edefinod zies op Tiqvincis.

Djiist

Suc
 
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Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.

With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

Become a member and gain immediate access to...

  • Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
  • Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
  • Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

"You are the average of the five people you surround yourself with the most..."

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The Fastlane entrepreneurial strategy is based on the CENTS Framework® which is based on the three best-selling books by MJ DeMarco.

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