Build a site for your area, then expand? Or start nationwide?

[KTDA]

Hi,

Let's say you were from Berlin in Germany, and were looking to start a fitness related website. Do you call call yourself berlinfitness.com initially, and when you get bigger switch to germanfitness.com? Or do you start out as germanfitness.com even though you wont be covering the whole nation initially?

The pros and cons I see are (when starting as germanfitness.com):

Pros.

You'll never have to change your URL, potentially losing customers in the process.
You wont have to redesign logos etc.
You appear as a bigger company, and therefore more reliable.


Cons.

Site may seem empty and lacking in size initially.


-----

Is there anything else I'm missing here? Do you have any other advice for me at all please?

Thanks

 

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