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Books on "fad psychology"

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Bishop Black

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I was wondering if there are any good books on "fads", such as what things tend to be short-lived fads, versus things which tend to stand the test of time.

This could be anything, from pop cultural fads (e.x. Disco music in the 1970s), "moral fads" (e.x. Prohibition in the 1920s), political fads (e.x. fascism and communism during the 20th century), economic fads (e.x. Bitcoin),l dietary fads (e.x. Atkins) and so forth.

As an example, the video game industry was suspected of being a "fad" in the 1980s, with companies skeptical of investing in it, until Nintendo revitalized it with the NES console, and today it's an indepsensible form of mainstream entertainment.

I personally suspect that social media and the Information Age will revolutionize learning and Information (college may even go out of business as a medium for "pure learning", though not for trades or professional degrees such as medicine, law, technology, and so forth). "Traditional" media such as radio and cable/satellite TV may also go out of business in favor of online business models such as Spotify, or "YouTube TV", which allow subscribers to select their specific programming rather than pay for a "block" of channels.

But I would like some data to support my hypothesis.
 
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Stop Peeking Through the Keyhole.
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You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
  • MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
  • Vetted Network: Connect with founders scaling to 7 and 8 figures.
  • Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck

"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?

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