Best ways to market to customers 50+ y/o?

[SFrancis]

Hello Fastlaners!

I recently started a niche business (digital service with POD upsells), advertising on Google & Bing ads (high intent keywords). That has been going well so far & I'm making good sales, however, I feel like there might be more effective ways of reaching my target customer.

The target audience for the service is quite general, 80% are 50 years or older. Mostly based in the USA, but also some Canadian, UK & Australia. I've already thought of newspaper ads or radio but that might be too pricey.

Any ideas which advertising channels might be good for old demographics & don't have large upfront investments?

Why don't you consider press releases and blogger outreach?

Look for platforms or mediums that your target market hangs around and reach out with a blog or a press release. What do you think of that? I hope that also helps in addition to the FB & Search Engine Ads.

If you wouldn't mind too, you can consider using content marketing/SEO. Create content with the target keywords of your demographic and then use it to boost your search engine ranking and search engine ads. Thanks.

 

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