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Best way to get your site up in Google search?

Discussion in 'Advertising, Marketing, Social Media' started by Flybye, Jul 22, 2018.

  1. Flybye
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    Flybye Contributor

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    So I am no website coder, but I know how to use Muse fairly decently and have used GUI based site builders in the past.

    I made a website for my uncle's diesel shop back in the early 2000s. Back then when Google's rules were a little slack I was able to put a war and peace sized paragraph of keywords for Google's bots in the HTML code, and I was able to have his site come up when anyone searched for anything diesel engine related. But Im not sure these days. Some help sites say keywords in the code is bad and some dont even mention it. I was even thinking about being sneaky about it and putting an area at the bottom of each page with a white background and white font text at like font size 1 lol. Is this even a bad idea?

    And so I was wondering if embedding keywords in the HTML code is still a thing or what other ways exist to have your site come up on the first page of search engines when people use specific key words.
     
  2. hydemx
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    hydemx Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER

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    Hello @Flybye

    Things have changed a lot during these years. Certainly, stuffing keywords in your page won't take it to the top spots in Google as SEO has evolved immensely as well. Yes, you need good content which inherently will contain some keywords you want to rank for, but also you will need a well optimized website and backlinks.

    There's a lot of information in the forum, for example this thread:
    Need Any SEO Advice? I'm here to help you

    You will need to learn a lot of things, and understand how the SEO works these days ;)
     
    Flybye likes this.
  3. SquatchMan
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    SquatchMan Gold Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    None of that will work anymore lol. It will most likely get you deindexed from the SERP.

    Your best is to go to Moz.com and start looking at some good content marketing strategies. Stuff has changed a lot from the early days of the internet.
     
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  4. Flybye
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    Flybye Contributor

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    Thx! I will read up on it. One thing I do know is you are ranked lower if you do not have a mobile site. So I made sure to spend the extra time in making one. I made a desktop and mobile, but I didnt bother with a tablet specific site.
     
  5. annagreenang
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    annagreenang New Contributor

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    I would suggest you about "Guest Blogging" this technique is old but still best to gain traffic and rank your website. Its true stuffing keywords won't help you.
     
    CoreyinMN likes this.
  6. sdbrownlie
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    sdbrownlie Building Links for SEO Peeps Read Millionaire Fastlane FASTLANE INSIDER

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    Moz stuff is a good starting point for the basics but it gets a little... fluffy in the detail. Lots of guest writers and conflicting opinions/light promotional fluff etc.

    If you have a small budget I really recommend Distilled's DistilledU. You get their detailed articles as well as all the conference videos going back to the LinkLove days.
     
  7. lowtek
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    lowtek Platinum Contributor Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass Summit Attendee

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    Simple and effective strategy that I've leveraged

    0) Make sure your site is mobile friendly
    1) Write good, relevant content that keeps people on your site
    2) Link to that content from various social media sites, even cross posting if you wish (i.e. on linkedin and your site)
    3) Guest posting on other reputable sites that allow you to link back to your domain

    If you're looking for fast traffic then SEO really isn't your best bet. If that's the case, then leverage paid ads on the relevant platform.

    If you're looking for a long term empire, then employ the above strategy or something similar.
     
    spraybottle likes this.
  8. Stephen-Builder
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    Stephen-Builder PARKED

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    The best overall tactic is to think about SEO like this....

    Think of a Venn diagram with an optimised site in the middle, you have three circles on the outside...

    - On-Page Technical
    - Content
    - Links and Authority

    I well optimised site will be doing all these things well.

    On-Page Technical
    This is the first part of SEO I look at, because if Google can't even crawl your site properly, the other two issues won't matter anyway. On-page covers a whole host of variables depending on the nature of the site, but a good SEO will probably be able to come up with several hundred possible checks a site would need to be set-up properly for.

    Content
    Pages, words, pictures, videos and media. This is what will build your "keyword universe". If you only have single page website, forget thinking about ranking for thousands of search terms. But, don't assume numerous pages are the way forward, quality, relevance and credibility all factor in here.

    Links and Authority
    Not all links are equal, this is an area where you can really come unstuck if you are not careful. The ideal situation is that you create compelling content that "earns" you links and mentions from other sources. Not everyone has the means to do that so you will need to look into how you gain quality, relevant and authoritative links and mentions for your site.

    If you can work on these 3 areas, you will gain visibility and rankings. It's just a big job that nobody finds any easier these days.

    Obviously this is very high level, but perhaps divide your work into these three areas and then work out a roadmap of tasks for each one?

    Hope this helps.

    Stephen
     
  9. CoreyinMN
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    CoreyinMN Little Hinges Swing Big Doors I've Read UNSCRIPTED

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    If you have a few bucks to invest, the fastest way is Google "Search" Ads. Not only do you get to the top and in the front of your ideal customer fast, but you also get tons of useful information that you can use to inform your organic SEO, website copy, and the list goes on. With organic SEO, it might takes months to see if your keywords/content are working or not. With search ads you get to test your offer/messaging, in real time, with people actively looking for your product/service.
     
  10. sdbrownlie
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    sdbrownlie Building Links for SEO Peeps Read Millionaire Fastlane FASTLANE INSIDER

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    I'll preface this with 'of course I'd say that given what I do for a living'.

    And admit that 'of course you have to take my word for it that I don't secretly love Google PPC'.

    But we've not run a single $ in search ads for our own sites in nearly a decade. The truth is for the 'big money keywords' we're targeting in search paying $5.50/click or $15.25/click or whatever is just insane. For us it's better to be patient and rank a page then test getting the maximum value out of it.

    There was a time when the opposite was true. PPC was so cheap why not turn on that tap on day 1. But these days there's so many cheaper sources than the search marketing type of PPC (god even FB ads are often 70%+ cheaper per targeted visitor - and at least the FB people have seen a picture and a detailed ad saying what you're showing them not a few words) I can't see us ever going back unless there's a massive change in the market.
     

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