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My notes... (Youtube Productivity Hack.. click on the gear on the youtube video, change the speed to 1.5x or 2x ... use headphones to help capture everything being said when listing at 2x speed).
Most import rule; behind every sale is a person. 2 Parts to selling. Selling to the buyer and yourself. 80/20 principle. The wonderful paradox; you'll get more when you stop focusing on what you want and focus on what others want. Sell with a purpose (i.e to help people) instead of just wanting to make money (goal). Help others get the good feelings they want out of things and out of themselves. Focus on providing value to people, and you'll feel GREAT about selling (because it will feel like you are actually helping someone). When you have helped someone get what they want, they'd be more than happy to help you get what you want (i.e referrals). Selling with purpose is a way of life (your philosophy), not a slogan.
Just before selling...instead of going over objections in your mind, go over a successful sale. Going over success in your mind in 3 steps before a sales meeting; 1 put yourself in the other person's shoe i.e what problems he might have, how they might feel having to talk to another sales person etc. 2 Go over the advantages of your products and how they might help the person. 3 See the other person using your product and benefiting your product because its actually useful to them.
People hate to be sold, but love to buy. Help people go through the 3 steps to success mentioned earlier; (help the person see their problems, help them understand how your product can help them with their problem and how amazing they'll feel after they've used your product). Ask have/want questions and listen intently. i.e What do you like most about what you 'have'. What do you 'want' that you don't have? Listen carefully and repeat it to them if you notice that there is something that they have, but would want something a little better. i.e "Sir, based on what you've said about so and so. I'd like to recommend such and such." Problem & solution tied together. Ask good questions, find out what they want and then offer a solution. Sell to people when it's in their best interest, otherwise pass them on to someone else that can help them. 80/20 rule.
ALWAYS, ALWAYS, ALWAYS follow up after the sale, You've got nothing to fear if you've sold with a purpose i.e you have sold them something they actually wanted, needed and was useful to them. If they are happy with the product. Ask them if they know someone else that would find the same product useful too. If they are not happy with the product you sold them, no worries - that's a GREAT opportunity for you to fix things for them because you care and then get even MORE referrals.
2nd part of selling, is feeling good about yourself (as a sales person). Feel great about selling & yourself by providing REAL value and actually helping the other person.
To be happy: find out what 20% of your work brings 80% of your results. Focus on those 20% and create a system for the other 80% (i.e outsource it or have an automated system etc.). We become what think about. Visualization works.
Use the principles taught in "The Secret" (rolls eyes).
Self managed selling. Catch yourself doing something right and give yourself some kudos for about 1 min. and feel good about it. 30 sec. where you think about the thing you've done well... then the last 30 sec. is spent feeling good about your self-praise.
Reprimand your behavior, but not yourself. Get aware of things you are not happy with and then change it and praise yourself.
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