Alex Kuzmov - Master Thread

[alexkuzmov]

Hey Forum,

Why am I making this thread?
Maybe it can help some of you and me if I better document my journey/path in entrepreneurship.

I`ve learned plenty of things in these past few years, but mostly wrote nothing down and there were stretches of time, months, where I neither read nor posted anything in the forum.
I was THAT busy, and the thought of doing something extra outside of working made me nauseated.

But was I THAT busy? In time I`ll share my struggles with procrastination, health, burn out, managing stress, sleep and much much more, all in this thread.
Hopefully this helps you avoid making my mistakes, and gets you where you want to be faster with less trouble.

Also I`ll be using this thread as a dumping ground for lesser things, while making other threads separately only if they can stand on their own.


Lets start with a catalog of threads first:

OUTSIDE

INTRO: INTRO - Looking to learn
Real estate: MINDSET - RANT - Savour the Pain
Best software for email marketing: SAAS / APPS - The cheapest email marketing out there (Sendy) and a SaaS discussion

INSIDE

Ecommerce SaaS: https://www.thefastlaneforum.com/community/threads/execution-selling-as-a-techie.101507/
Handmade cosmetics: EXECUTION - Starting a cosmetics brand [EXECUTION]

-----------

What is missing in the threads is what I`ve been doing since mid 2022, the thing I`ve been busy with.
Long story short, a now friend of mine and me created the largest crowd funding platform in my country of Bulgaria: https://pavelandreev.org/
I`ve mentioned this here and there on the forum, but have not explained anything.

I`ll make a post in the thread with details, crediting other people and their contribution, how it started, what problems we had to overcome (as best as I can remember since I didnt write anything down), and more.

These are the latest stats: https://pavelandreev.org/newsroom/platform-news/may-2025-in-numbers-growth-and-trust

We`ve added 16 languages, and the platform is currently operating in multiple countries in Europe.
Development on it wrapped up last month (may 2025), so I`m free for a new persuit.
Yes, there will still be things to do, special cases and what not, but I dont expect to be spending more than a day on it moving forward.

What am I planning to do?
Basically I`m looking for a new problem to solve.
But where? What idea should I pursue? Does it make CENTS? How do I tell if people need it?
All in due time.

This time around I feel like a boxer before their next big match.
I scored some loses and I`ve had my first real minor win.
Wounds have healed, muscles are loose, made my target weight so next bout is comming very soon.

 

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[alexkuzmov]

I`ve always liked creating things, something from nothing.
Let me tell you a story about creating a crowdfunding platform.

Part 1

The year is 2021 and I`ve received my email "I am writing to officially inform you that your employment with [COMPANY] has ended, effective the 16th of April 2021". I had quit my job.

Now I did not do this out of the blue, it wasnt an FTE.
I had tried some hustles, tried to find other more suitable jobs, tried to move out of my house to a sort of office (100% remote work), I had spent a lot of time on a failing SaaS for E-commerce, tried making handmade cosmetics, but nothing really took off.
Let me tell you, creating a family, already having a baby and a mortgage made this a very VERY stressful time for me. Foreshadowing my burn out.

Few months prior to me quitting, in a thread, I cant remember which, something that @Andy Black said stuck with me.
It was something like "Find at least one person to help, get paid and then go from there".

Alright, sounds easy enough. I started to be more active in bulgarian forums for business and a few bulgarian facebook groups for developers, freelancers and groups for "Recommend me XXX in [CITY]".
Anytime I`d see a post/thread about work I can do, I was quick to respond, giving info for free where I could so the person posting could solve it for themselves and/or giving my contacts saying what I can do for them to help solve their issue.
I started finding things to do, 2-3 times per month, then 1-2 times per week, I started charging for the work, 100$ here 200$ there and I started to get a reputation.
One month prior to me quitting I got a call from a stranger asking for help on their online shop for kid stuff, somebody had recommended me.
That was the catalyst and I sent my resignation letter the very same day.
I wasnt making a ton of money but I had proven to myself that I dont need a job to make a living.

The first months were tough, I had things to do, sure, but I was directionless.
Decided to pump less work into my failing SaaS and my attempt at handmade cosmetics, but not less enough. The fact that I didnt cutout these two timesucks outright would come back to bite me in the a$$ hard.

There were a few clients which were repeat customers.
Among them was a client, Pavel Andreev (the site bears his name), for a website for collecting donations.
The site was clunky, made by absolute amateurs, no design, no proper structure, no admin panel to speak of, no automaton, no payment proccessing, basically a few blog pages, one campaign for charity with paypal link to donate to a paypal account and thats it.
The first time we spoke about that particular site I couldnt understand what exactly he wanted.
"Its for me and my friends" he said. "We want to give money to people for various causes, but we dont have a good way to track who donated what for which cause. We want to pool our money in one place, then when a lump sum is collected, we go and spend it on things or send it to a person in need."
I told him that the website is hot garbage, and that I could do everything he wants, but its going to cost him much more than he thinks it will.
He gave up initially, then said "Lets work on some small things first which I can afford."
Cool I said, lets do it, so we improved some things, couple of days work and I sent an invoice.
That was that I thought, nobody is actually going to be using that website.

Fast forward a couple of months, he had added a lot of blog posts by hand and the SEO was driving a lot of traffic to the website. With the initial improvements I made it was possible to track funds that were coming for specific campaigns.
There werent many funds to track mind you, just donations from his friends, but there were multiple campaigns now, not just one.
"Strange." I thought "Who is using this piece of shit?". Turns out, there are users, that have donated.

The next time he contacted me with an even bigger list of improvements he wanted to make.
I told him again that it would cost a lot of money and we haggled for a bit, but I didnt back down. I wasnt planning to be taken advantage of.
He gave up, tried working with the amateurs that had made the website initially, because it would be cheaper. After about 1-2 months he contacted me again saying they cant do what he wants, they dont have the skills and would pay me whatever I asked.
Very good, I thought, and to show my good will, I told him that he could pay me with delay, no preassure.
I wanted to see where this thing will go.
I got to work adding card payments, automatting the payment proccess, improving the design, adding more features to the admin panel and so on.
Meanwhile he was finding more and more campaigns, working on the social networks, posting stuff daily and speaking with each and every campaign organizer.
Out of the blue, a woman, that is a medical coordinator, contacted him about sending medical campaigns that needed a lot of funds.
Alright, maybe we could handle it. We`ve made substantial improvements.
But why send these campaigns to our shitty platform?
After all, there were others in my country, much older and better known, some worked with SMS, some worked with card payments, all of them with better design.
Or maybe not? Maybe they didnt have a better design. Maybe I just thought they did and what I had made was much much better than them.

The breakthrough came with a particular medical campaign that went viral and we figured out that we were on the right path.
Before continuing to Part 2, the next post will be about what that "much much better" thing is and in this particular case it has to do with the UI/UX of the campaign page.
This thing I will call "The key that unlocks your business".

 

[Jobless]

After all, there were others in my country, much older and better known, some worked with SMS, some worked with card payments, all of them with better design.
Or maybe not? Maybe they didnt have a better design. Maybe I just thought they did and what I had made was much much better than them.

This is an interesting thing about many smaller countries in Europe... Often there is less competition than you think in the online space, and the ones that exist often have 10-20 years old tech and have become stale.

 

[alexkuzmov]

The key that unlocks your business

I`ll define some terms relevant to the text below first:

Convert/conversion: refers to a "sale", a "subscription", a "donation" or whatever the target outcome is supose to be for the business.
Service: Could mean service or product, take it to mean the fruit of the labor which you get paid for.

You are probably familiar with the 80/20 rule. Its very relevant to what I`m about to write.
In a few chapters of Unscripted MJ talks about the value array of a service and its list of value attributes. Basically how to skew value on a attribute.

I`ve found that you can zoom in inside a business to discover separate value arrays for each of the working parts of a business.
Said in another way, each value attribute can be viewed as a separate value array.
You can drill down like this until you hit a bottom attribute like "the color of a button".

Lets say that this is the value array of a crowdfunding platform:

"Trust & Security"
"Ease of Use for donors"
"Speed of launch when starting a campaign"
"Support & Education when runnign a campaign"
etc.

Each of these is ambiguous and could represent months of work and effort.
Which one to focus on? Which one to do first? What is most important for which users?
How the hell to choose so you dont run out of steam before sparking your feedback loop?

As MJ says, you can never say exactly which attribute compels a person to convert, but people are much more alike than they are different.
In practical terms, 20% of the value attributes convert 80% of the people.

So which one is it?
Lets think about what is it that we are doing first.
Providing a service to people, right? Best to focus on just one service to start with.

Now, should we get in their way or should we make it easy for them to use our service?
Make it easy, right?
What would donors want to do on a crowdfunding platform? Donate money, right?
Should we make it hard for them?
Make them sign up for an account?
Agree to 3-4 different terms and conditions?
Make them provide excesive amounts of information?
Send them on an external page to complete their payment?
Or worse, add in steps between the external page and where they landed?
You get where I`m going with this, right?

We MUST remove as many barriers as possible for users to do what they`ve come to do.
How do we do that?
Well we know what the donors are coming for, they want to donate, thats where the money comes from.
So what is the most improtant value attribute? Its "Ease of Use for donors".
Thats your top goal. Everything else can wait.

Next step?
We zoom in on the "Ease of Use for donors" attribute and look at it as a value array.
We want to present them with the payment form within seconds of them arriving on the website.
If they have found themselves on the page where the POS terminal is, we dont want to hide it from them.
We dont want to add in more steps, send them outside our website, ask them for bullshit.
Give them the fields to choose payment method, add in amount, email, checkbox to agree to terms and a BIG F*ckING BUTTON that says "Yes, I want to pay NOW" or something like that.
You DONT want to waste the time of the people that want to give you money.
Make it easy, make it quick, make it so grandma can do it within a minute. Add in remember options for the card, the ApplePay, the GooglePay, make it EEEZZZ.

When thinking what the improved value attributes are of the POS terminal you can think of these as a list:

"Clear amount"
"Clear info about taxes"
"One step checkout, no redirection"
"No account needed"
"Single checkbox for agreeing to all rules"
etc.

This is not how the value array looks like though, its not a list.
Its a half bell curve:



Yes, you need to validate the idea first, yes you need traffic and clients first, yes sometimes you need to advertise, you need to build your funnel, yes you can have a working business with less important value attributes improved.
But why not focus on the most important ones first? The 20% that make the magic happen?
Hell, they may not even be the most difficult to do.
I can say for a fact that making a top level POS terminal was far FAR easier than the security features I had to develop for the website.
You cant do without security, but it did not translate to more conversions, I can tell you that much.

Once you`ve made a service easy on the micro level, once you`ve focused and improved the most important value attributes, thats when the magic happens.
Thats the key that unlocks your business!

 

[alee12]

Thank you for taking the time to share your insight

 

[Jobless]

Wow, great advice on reducing barriers.

If you compare the donation "marketplace" to a normal online marketplace of buyers and sellers, how does it compare? Are they in fact the same, except here the value transferred is some charitable good feelings of contribution? Or do people donate out of guilt or obligation? Is it religious? What are the motives by which people donate, is what I am trying to understand. Have you looked into that? Why people donate or not.

For example, the image of a sick and suffering child will evoke a lot of empathy in most people. Is that what really drives to donation revenue?

What patterns have you noticed?

What is the process by which you select donation recipients?

 

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[alexkuzmov]

If you compare the donation "marketplace" to a normal online marketplace of buyers and sellers, how does it compare?

I`d say that a lot of it is the same, tech and UI/UX wise.
There might be some additional steps to find a product to buy, but once you get to the shopping cart, the same principles apply.
Make it quick and easy to buy.

Are they in fact the same, except here the value transferred is some charitable good feelings of contribution? Or do people donate out of guilt or obligation? Is it religious? What are the motives by which people donate, is what I am trying to understand. Have you looked into that? Why people donate or not.

Very hard to say. They are not the same for sure. I dont think that guilt or obligation is involved.
Religion might play a role. You can find a lot of "Please god help this child" donation messages (they are public, go to an active campaign, the donors page and translate into english with google chrome, you`ll see what I mean)
But how much of that is because of the distribution of religion among the population?
My guess is as good as yours here, since I have a poor understanding of the psychlogy behind a donation or a purchase of a product for that matter.
I can tell you for a fact that making something easier to do translates to more conversions, but peeling that one layer back I cant tell what motivates a person to donate.
Wanting to help a stranger?

What patterns have you noticed?

The holidays make a difference. People donate more during christmas.
I think this holds true for buying stuff too though.

What is the process by which you select donation recipients?

Anyone can post a campaign, no selection. Its like gofundme.

 

[Jobless]

Anyone can post a campaign, no selection. Its like gofundme.

I meant this:

"
A total of 248 campaigns were submitted in May from 49 countries. Out of them:

• ✅ 57 were approved
• ❌ 191 were declined

Each campaign is manually reviewed by our team. We reject incomplete, misleading or suspicious submissions. For us, it’s not about accepting more campaigns at any cost – it’s about hosting authentic, transparent and real stories."

 

[alexkuzmov]

I meant this:

"
A total of 248 campaigns were submitted in May from 49 countries. Out of them:

• ✅ 57 were approved
• ❌ 191 were declined

Each campaign is manually reviewed by our team. We reject incomplete, misleading or suspicious submissions. For us, it’s not about accepting more campaigns at any cost – it’s about hosting authentic, transparent and real stories."

Aaah, well there are rules that must be followed
I think the reasons listed here cover something like 95% of campaign rejections: https://pavelandreev.org/help/initi...for-a-rejection-of-a-campaign-on-the-platform

 

[Jobless]

Thanks for sharing the insights. It's an impressive platform with good design.

How do you encourage sharing? I assume this is how you get the vast majority of traffic. That campaign founders themselves post on social media and it gets shared etc. Is the page designed in some smart way to promote this behaviour? Can they see stats?

How's your experience with cloudflare? I checked https://builtwith.com/?https://pavelandreev.org

 

[alexkuzmov]

How do you encourage sharing? I assume this is how you get the vast majority of traffic. That campaign founders themselves post on social media and it gets shared etc. Is the page designed in some smart way to promote this behaviour? Can they see stats?

Well we show the socials on the success page and we send them in each confirm email for a donation, encouraging people to share the campaign. Thats about it.
I`m not sure how effective it is, we dont really track sharing.
The majority of the traffic comes for social media, but I cant say for sure if its because someone shared a link, or the campaign is just viral ATM.
There are no stats to see for sharing.

Cloudflare works very well, I really like the service.
In terms of protection and security, its perfect.

Their caching is a bit shit though, I`ve had trouble with it a lot.
Certail URIs are not supose to be cached, yet it does it anyway sometimes, you have to purge it by hand.
I`d say 9.5/10 service.

 

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[alexkuzmov]

There are some current developments in 06.2025 with the platform, I`ll write about it in later posts.
It might close before I finish my story...

Part 2

The breakthrough campaign came January 2022 (I can link it if anyone is interested).

During 2021 I was still working on the E-commerce SaaS, trying to ballance between it, freelance tasks and the crowdfunding platform. I thought the SaaS is my primary goal, the thing that would ultimately succeed, all else is just to "pay the bills".
"Why not dable with cosmetics?" - I thought.
"After all, I`m making stuff for my spouse, why not join some christmas bazaar events, try to make and sell cosmetics"
I was lacking focus, getting pulled into way too many directions and had to appease way too many people.
On top of that, the money wasnt that great. I was tapping into my savings.

When the end of 2021 and January 2022 came I had to go all out for a few weeks, working from about 8 in the morning until about 3-4 AM at night. There were pauses for food, spending some time with my spouse and my son, but it was mostly work. SaaS, cosmetics and the platform.

About that time I started having trouble falling asleep, waking up with headaches, my heart would randomly speed up once I get into bed. I wasnt sure what was happening at the time, but I chalked it up to fatigue.

Because of the breakthrough campaign, more campaigns flooded in, more people joined the social groups, trust was increasing, people were starting to notice the platform. The software however was lagging behind. We had to add very important features like automation of donation approval, ways to submit invoices from hospitals and approve them, secure the files, proper logs, transfer to new better servers and more and more and more...
It was one thing after the other and I could barely keep up.
Pavel made the descision on how to fund our work and we added a way for donors to tip the platform on top of their donation. Pretty much the standart way crowdfunding platforms are funded. No commissions!
Keep in mind that I`m doing everything tech wise, Pavel is handling the business side of things and we are both struggling to keep up.

We needed help, so new people started to join the team.
I wont mention actual people or their names, just their roles.
The first to join was the accountant.
It was taking WAAAAY too much time to proccess the donations, check the approval, check documents, invoices, hospital offers etc. That was the first thing that was deligated.

Still, I wasnt sure if I should focus on the platform.
What if its a fluke? What if we get branded a scam? What if the money people tip isnt enough to live on, then what? Do it out of pure charity? I dont think my family would have appreciated having to live on the street.

"What could we do to improve and stabilize the income? Well more campaigns and more donors should do it." - we thought.
Mid march 2022 we had stabilized a bit and spent time to devise a plan.
Expand the social networks, start to create emails list to inform donors of campaigns, create a new design, improve the UI/UX, add proper user profiles, logins, integrate FB and Google tracking etc.
It was very amibtious, months of work, but after a dozen meetings, we had a plan and started to implement it.
Again I was a one man show software wise, sys admin, designer, developer front/back, support, everything.

Now looking back at that moment, we made a very good descision with this plan, but my lack of focus cost us a lot of time.
What the breakthrough campaign was in reality is the market saying "Yes, we like this", the idea was validated, so I should have known to go all in at that point and cut everything else.
Eventually I did cut everything in 2024, 2 years late...

Saying "NO" can be very difficult. I would be saying "NO" to my friends, with the SaaS, "NO" to the one thing which was fun in my life at that point which were the cosmetics, "NO" to freelance clients which have come to rely on my services, sporadic as they are and so on.
I did not then have the guts to say "NO".
In the insider thread for the cosmetics you can see pictures of me working on the platform while I`m at a bazar event.

Through sheer determination, lack of sleep and effort, in the fall of 2022 we pushed out the new design of the platform onto the world. People really liked it, we had improved a lot of things, a lot of value attributes were skewed. We were no longer seeking campaigns, people were coming on their own.
My spouse was also pregnant for a second time, something we learned about one month before pushing the new design.

Things were looking up, you might think.
Did we secure enough cashflow to focus only on the platform? You bet.
Did we focus? Nope.
Still I was in a constant state of indecision. One group of things represented my freedom, the other represented my income. Work on both, I reasoned, it will work out, the SaaS would pick up.

Winter came, we added new features to the platform, subscriptions, SEO, public documents for people, cant remember all.
During the year I was adding features to the SaaS as well, since it wasnt really making money, I thought I should also try to sell it, find clients for it, which was supose to be the job of my partners.
Also I wasnt idle with the cosmetics, was trying to find and contract manufacturers for them, trying to establish some social media presence through public events where I sell what I`ve made. I went as far as going to a 3 month course on photography so I can do my own product photos properly.
Oh yea, and the new baby was expected to come January 2023.

The headaches were daily, my back was killing me after sleeping, my heart always raced when I would lie down. Always thinking that there is something more to do, someone more to call, some other task I`ve overlooked.

I hope you are staring to spot the theme here.
I was stretched so thin, nothing got proper attention.
Nothing was done properly, fully and to satisfaction.
Everything was rushed.

Before continuing to Part 3 of the story, my next post will be about focus.

 

[alexkuzmov]

Focus

Seemingly a simple concept, the center of your interest OR what you choose to do in a given moment that can last minutes, days, weeks and months. Never forget that we all have 24 hours in a day, this will be very relevant later in the post.

I found focus to be not so simple. Its among the hardest things a human can do.
Its very much needed when it comes to building a business Without focus, you fail outright or linger in your faillure for years.

How do we attain focus? What does it even look like? Why do we need it?

First we must think about priorities. Without understanding what priorities are, we cannot understand focus. You must find it within yourself to put certain actions above others in terms of importance. Said in another way, you MUST find a way to prioritize AND be OK with not doing the actions of lower priority. Without these two mental disciplines you cannot move freely and you cannot attain focus.

The second one is the difficult part.
You cannot do everything in life, you have to choose a path, choose your actions.
By choosing to DO a certain action you are also choosing to NOT DO all other actions.
Not choosing is also a choice and leads to indecision. Indecision leads to wasting time.
Dont overthink a choice.

You must prioritize AND let go of actions you cannot do.
Once you accept this you can move forward.

HOW and WHAT do we prioritize?

Lets get the big ones out of the way.

1. Physical and mental health.
2. Family.
3. Relationships.

I plan to make posts about all these big topics, so I`ll limit what I write about them here.

The specifics come down to you as a person. You can add in social duties, community help, personal development, purpose, anything you like. Once you figure out what your high level priorities are you need to spend some time thinking about what it looks like to put action into them.

Does physical health for you mean 1 hour walks each day or 2 hour gym sessions? Combat sports? Swimming?
Regular doctor checkups? Blood testing? Mental health = walks in nature? Regular therapist visits?
Most likely your actions that maintain your physical and mental health will be some combo.
You can add in and remove actions to better suit your schedule and goals when it comes to your own physical and mental health priorities.
If you do nothing, thats still an action, that will have the expected result of deteriorating health.

Armed with your priorities and with the knowlede on how to enforce them, what would a typical day look like?



We already have a problem, the 24 hour limit, overlapping priorities. We cannot focus on two things at once.
How do we resolve this?
Remember, we must prioritize AND let go of actions we cannot do.

If you want to work on your fitness at 06:00 and at the same time you want to wake up your kids and spend time with them, you need to choose.
Can you workout 2-3 times per week and the other days spend the morning with your kids?
Can you wake up at 5 AM and consequently get to bed 1 hour earlier?
Can you workout another time?
You must choose.

Each and every priority conflict must be resolved in some way, otherwise you cannot attain focus.

There are special cases.
Certain priorities can be bundled, so that you are doing more things at the same time. Multitasking if you will.
You can combine a walk into nature with friends.
A workout session can be done with your kids and/or spouse.
You can have lunch with acquaintances and hash out work details, instead of doing a business meeting.
You can trade in a 30 minute car ride to work with a 40 minute bike ride instead.
The possibilities are endless.
Work in actions that enforce your priorities into your daily routines.

Final words on priorities. The most important ones will be with you for the rest of your life.
There is no end, you keep putting time into them because they have to be maintained.
This is different from priorities while working on a business.
Businesses can fail, your chosen path might be wrong, but you can choose another.
Choosing a path doesnt mean that you`ll be stuck working on the same thing for the rest of your life.

With prioritization out of the way next is the concept of FOCUS SHIFT and REPEATED ACTIONS.

Focus can mean two things based on the time period that its applied.
It can either mean your current focus, as in what you are doing right now, today OR it can mean your focus on a goal in the future.

Your priorities set the goal. Now focus on it!
This means, dont do actions that dont move you towards your goal.
That is how you attain focus.

When it comes to daily actions, focus can shift, from health to family, to work, to sleep, to family again and so on.
How you spend your time is up to you, but when its time to exercise, you exercise. When its time to work, you work.
You dont look at instagram, you dont look at cars, you dont day dream, procrastinate, call your friends, pick your nose etc.
When its time to do, you do.

Repeat the daily actions long enough and you`ll either get to your goal or you`ll get a lesson that tells you where you went wrong.
If you fail, adjust your priorities and then focus and repeated actions follow.

How do you adjust?
You need to think, spend time and focus on thinking.
Think about your goals, your priorities, you actions yesterday.

It should be a crime not to think, punishable with fines!

"Why did you buy that? You cant use it."
"I dont know, I wasnt thinking"
100$ FINE!

Next lets talk about what can rob you of focus, namely DISTRACTIONS.

Distractions can come in many forms and ruin what would otherwise be a productive day.
They can be high level distractions like a hangover, lack of sleep, back pain, headaches, excess noise etc.
Mid level like errands, power outage, internet not working, shiny object syndrome, action faking, bullshit calls with people that are not interested in what you offer etc.
Low level like social media, doom scrolling, phone notifications, emails that shouldnt be sent, news etc.

Even if you have you priorities str8, there can come a day where you barely sleep because you chose to eat shit at 11PM, you wake up stiff as board, have to take the car to a service shop, and by the time you get to do something productive at around noon, all you can do is scroll on your phone looking at useless stuff while popping a pill for your headache.

24 hours down the drain my friend, never to be seen again, because of your choices.

IF you want to focus, you need to attack your distractions.
This means no more drinking, no more late nights, no more social media on your phone, no more...

Finally I want to mention a specific type of distraction.
Not saying "NO" when you have to.
This is not easy and you may feel that you sometimes owe people your time and effort.
I`m here to tell you that you dont owe anything to anyone UNLESS you have explicitly promised that you would do.
Not being able to say "NO" can keep you stuck in a failling business or with shit people.
Let the things that are failing fail, stop preventing it.
You`ll survive, life goes on.

"This too shall pass"

----------------------------------------------------------------------

These are some great books that expand on how to prioritize and focus:

Deep Work: Rules for Focused Success in a Distracted World
The 4 Disciplines of Execution: Achieving Your Wildly Important Goals
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results