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Alex Hormozi. What is your opinion? Mine is (mostly) negative.

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David Fitz

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Hormozi's content in the last month has been some of the best I've listened in a long time.
 
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Laurex

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I have read all this thread thinking I might find an angle that I missed. For me, it was all very well explained by Hormozi himself in a video (can't find the link right now, it's an ocean of videos of him on YouTube).
It's a story of him explaining to his father how people give him $xxxxx each, because he helps them make $xxxxxx so it's a win/win situation.
To me, it's very simple, business growing has different stages:
1. MVP stage. You work your a$$ out to validate an idea
2. Towards-unicorn stage. You hire people to help you grow.
3. Full blown business. Other people run this for you.
Excuse the naming conventions above, I might've missed some intermediate stages also.
The point with Hormozi is that he's showing you that he knows how to deal with #2 and #3. Once you have a valid business, he can help you grow fast.

At least that's the big claim. And the "money back guarantee" is that you pay him commission/equity/whatever ONLY IF what he does is actually working.

In regard to $1 books and what he makes via YouTube ads, I think that's just covering advertising costs. The branding campaign it's paying itself and as some people pointed out already, he looks like he's into it for the long run.

In short, he gives you all ideas/advices for free if that's what you need. If you need help with execution, that's paid, but not using a traditional payment model.

So, he's good if you need advice. Decent advice at zero cost, no upsell for a $999 course? I'm in!
Taking the step further is a decision that you have to make for yourself.
 

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